Watch this video to find out how Twelpforce manages 2,100 Best Buy employees as they answer thousands of customer questions on Twitter.
After you watch the video, be sure to read the takeaways below.
In John’s words, Twelpforce helps Best Buy “bridge the gap between the knowledge customers have, to the knowledge customers need to enjoy their products, and to get to the ideal dream state or experience.”
Here are some of the many interesting points John shares in this video:
Become the Social Media Marketing Rockstar for Your Business
Meet your secret team that makes you look like a social media genius and empowers you to embrace change! We’re a genuine community of marketers from your friends at Social Media Examiner. And we’re here to support you. Think of us as your career insurance policy. We keep you focused on what matters. We make sure you won’t be left behind as the changes keep coming. Join the Social Media Marketing Society. Get access to monthly online training, expert support, and a thriving community of marketers who will empower you to succeed.CLICK HERE TO ENVISION A BETTER FUTURE
- Twelpforce launched at 80% ready to go
- Best Buy’s social media policy made it possible for 2100 employees to participate in just a few months
- Peers help peers to become social media experts
- They use a simple system with ConnectTweet and the hashtag “#twelpforce” to respond to tweets
And here are John’s tip for businesses just starting out on social media:
- Figure out ways to be social
- Turn your assets into something social
- Expect to have failures; these failures will be small but your successes will be great.
In addition to checking out the @Twelpforce on Twitter, have a look at both the Best Buy Fan Page on Facebook and their Ideax project to get ideas on how to become more social. It’s easy to see why John expects Twelpforce to evolve in the future as they engage socially with their customers even more.
What do you think about the Twelpforce initiative? What did you come away with after watching this video? What do you think of Best Buy’s social media policy? Do you have a group of employees using Twitter to represent your business? If so, what tools do you use?
As always, please share your comments below.