This will convince any boss!
Scroll down for a template email you can send to your boss.
Idea: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense. With your Google Analytics for Marketers Seminar investment you’ll be able to make data-driven decisions. That means reducing your costs by cutting ads that are not performing or generating more revenue by doing more of what is working—without the guesswork. So ask your boss if he or she is willing to make a small investment that could yield these types of results.
Email to the Boss
The email below is a simple template you can modify to your specific needs.
NOTE: There are four areas in < > that you’ll want to customize. ALSO, if we have a sale going on you may want to mention that in the email.