This will convince any boss!
This page contains a template email you can send to your boss (scroll down). It also contains ideas to help you convince your boss.
Ways to Convince the Boss
Idea #1: Play the “ideal outcome” game: Say to your boss, “what would be the ideal outcome for my marketing results next year?” If they say, double sales, or increase leads, reduce ad costs, or something similar then you are in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: the Google Analytics for Marketers course.
Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense.
With your Google Analytics for Marketers course investment you’ll be able to make data-driven decisions. That means reducing your costs by cutting ads that are not performing or generating more revenue by doing more of what is working—without the guesswork.
So ask your boss if he or she is willing to make a small investment that could yield these types of results.
Email to the Boss
The email below is a simple template you can modify to your specific needs.
NOTE: There are four areas in < > that you’ll want to customize.