This will convince any boss!
This page contains a template email you can send to your boss (scroll down). It also contains ideas to help you convince your boss.
Ways to Convince the Boss
Idea #1: Play the “ideal outcome” game: Say to your boss, “what would be the ideal outcome for my marketing results next year?” If they say, double sales, or increase leads, reduce ad costs, or something similar then you are in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: the Google Analytics for Marketers course.
Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense.
With your Google Analytics for Marketers course investment you'll be able to make data-driven decisions. That means reducing your costs by cutting ads that are not performing or generating more revenue by doing more of what is working—without the guesswork.
So ask your boss if he or she is willing to make a small investment that could yield these types of results.
Email to the Boss
The email below is a simple template you can modify to your specific needs.
NOTE: There are four areas in < > that you'll want to customize.
SUBJECT LINE: <Insert Your Boss' Name Here>, I'd like to register for the Google Analytics for Marketers course
Hi <Insert Your Boss’ Name Here>,
As you know, making data-driven marketing decisions is essential for our team’s success. <you may want to customize this first sentence based on your unique needs>
The folks over at Social Media Examiner are offering an online course called Google Analytics for Marketers. It's being taught by the world's leading Google Analytics pro.
By attending, I believe I'll be able to make better and faster decisions about our marketing activities.
Here’s a quick breakdown of what’s included:
* Over 20 hours of Google Analytics training, online training focused on how to track, measure, and analyze our marketing efforts
* Recordings of everything for the next year, so I can learn at my own pace
Here’s the investment breakdown: The price is $97 right now, which is $300 off the regular price of $397.
I feel like that is a bargain and will allow me to provide a strong return on investment for the company.
With your permission, I’d like to sign up today.
Thanks for considering it.
<Insert Your Name Here>
P.S. There’s a quick overview here: https://www.socialmediaexaminer.com/gacourse/