How to Track Your Marketing and Sales With Google Analytics
This course is now closed.
Do you want to become a better marketer? Want to more easily analyze your marketing activities so you can confidently scale what works and improve what doesn't?
Have you just scratched the surface of what Google Analytics is capable of? If so, you're not alone! 81% of marketers want to learn more about Google Analytics, according to our recent research.
Did you know that version 4 was just released? Hint: it's the future of how you'll track your marketing.
If you want to make smarter, data-driven decisions that drive more leads and sales, then keep reading. It's not impossible. You DO NOT need to be a data-geek.
The Marketer's Dilemma: Operating in a Privacy-First World
As marketers we face many obstacles: browsers that block tracking cookies, Apple privacy changes, countless privacy laws, and customers using multiple devices. Combined, these form a big obstacle to measuring your marketing.
This means it's difficult to understand who your audience is, where they're coming from, and the actions they're taking. If you make the wrong marketing decisions, it can result in wasteful spending or even worse, failed campaigns.
Google Analytics 4 was released to add a new layer of artificial intelligence insight to your existing Google Analytics data.
When you understand how to maximize Google Analytics, you'll gain the knowledge you need to successfully market in a world that's harder to track.
As soon as possible, you need to begin the intentional process of improving your Google Analytics know-how. You'll need to understand how version 4 will change the way you think about measurement.
And yes, you can become a better measurement marketer—without a huge learning curve.
How Do You Intentionally Improve Your Marketing Analytics Know-how?
Hi, my name is Michael Stelzner. I’m the founder of Social Media Examiner and host of the Social Media Marketing podcast.
Like you, I've been using Google Analytics for a while. Although I use it frequently, I know I've just scratched the surface of what it's capable of.
When version 4 was recently released, it became clear that marketing measurement was about to change in a big way. This is the first major change to Google Analytics in years.
Like all things Google, there's never been a clear instruction manual. That's why we've been creating useful Google Analytics content for years.
But this time… It called for something more comprehensive.
I recruited someone immensely qualified to guide us through this change. He's the leading Google Analytics expert. He's also consistently one of the top ranked speakers at all of our events.
Let me introduce to you your Google Analytics trainer and measurement marketing guru: Chris Mercer (aka… “Mercer”). He’s a true specialist. His exclusive focus is on measurement with Google Analytics.
Mercer works in Google Analytics every single day. He built his entire business around it. You won’t find a better guide anywhere. Believe me, I’ve looked.
Here's what some of your peers said about this course:
“Mercer is fantastic! He keeps it engaging and easy to understand. I loved being able to put the content into practice. Amazing course,” said Daniela Nascimento.
“Chris Mercer was an outstanding teacher. He made analytics approachable in a way that empowered me to take action,” said Andrea Li.
Will you take the action needed to improve your marketing measurement? Isn’t it time to move off the sidelines and get Google Analytics working for your business?
3 Things You Don't Need to Succeed With Google Analytics
Here’s what’s NOT required to improve your marketing measurement with Google Analytics:
1️⃣ You do NOT need to be a numbers geek. Seemingly brilliant people who do on-the-fly math are not needed. If you know how to navigate a web-browser, you have the skills needed to learn Google Analytics.
2️⃣ You do NOT need to be a programmer. Google makes it easy for you to track complex marketing without hiring programmers and developers. With the right training, you'll become the local genius in your company.
3️⃣ You do NOT need to camp out inside of Google Analytics. You have other obligations. Measurement marketing done right doesn’t need to be a huge time commitment. Instead, you simply need to set up the right reporting.
The Path to Google Analytics Success
You're about to be trained by the world's best Google Analytics expert. You'll learn from his mistakes, experiments, and successes. Imagine putting this wisdom to work immediately in your business.
You know you need to go deeper with Google Analytics. And the new version 4 introduces a completely new platform for analytics. If you don't begin to understand the coming changes, you'll be missing out on an amazing opportunity to improve your marketing.
And that's why I am so excited to share what we have in store for you…
Google Analytics for Marketers is a comprehensive course. When you complete the course, you'll be empowered to answer these important marketing questions:
- Is my marketing attracting the right audience?
- How are customers finding us?
- How are people engaging with our sales pages?
- How should I adjust my content to get better results?
- Which traffic sources should I scale?
- How are my different traffic sources working together?
- Which step in the customer journey should I fix?
“Much more in-depth than I expected, but clearly a step-by-step process that will elevate me to the next level of Google Analytics,” said Margie Zalk Enerson.
Here's what you'll discover when you join this course:
Module 1: Configuring Google Analytics and Understanding Google Analytics 4
In this module, you'll discover how to set up and properly configure both the traditional “Universal Analytics” and the new Google Analytics 4.
These tools work in concert to provide you a fuller picture of your audience, where they're coming from, the actions they're taking, and your conversions and sales. They both work together. You can't rely fully on just one. With this new level of insight, you'll be able to make smarter marketing decisions.
You'll know how these versions differ, the unique advantages of each one, and how to properly configure them both.
The remaining modules of this course will explore the traditional version of Google Analytics and introduce you to relevant reports in Google Analytics 4.
Module 2: Who is my audience?
In this module, you'll gain valuable insights about the people who browse your content and those who purchase your products and services. With this knowledge, you'll be able to identify marketing opportunities and avoid making assumptions about your audience.
You'll know how those who purchase differ from those who do not. You'll gain clarity about the types of people who become leads and customers—and what their preferences are. This insight will help you prepare better marketing strategies, refine your targeting, and enhance your messaging.
You'll understand the age, gender, and interests of your customers. You'll also know whether your prospects or customers prefer to use desktop or mobile devices, and their physical locations (including city, state, and country). You'll also discover if your customers use a combination of devices to make purchase decisions. You'll be able to segment specific groups of people and analyze them.
This module will provide you a comprehensive overview of the Audience reporting tool in Google Analytics. Powered with this insight, you'll be able to refine your ad targeting and ensure you are reaching the right people with your marketing.
Module 3: Where are people coming from?
In this module, you'll discover if your prospects and customers are coming from ads, search, other websites, or social media platforms. You'll be able to easily track all of your marketing efforts.
With this knowledge, you'll identify marketing opportunities and avoid making assumptions about your traffic sources.
You'll know how to track your organic and paid marketing efforts with precision. You'll gain clarity about which sources are delivering the best people. You'll be able to compare the behavior of different traffic sources.
You'll be empowered to answer these types of questions:
- How are customers finding us?
- Which social platforms deliver the best audience?
- Which ad platforms provide the highest quality leads?
This insight will help you prepare better marketing strategies, streamline your marketing, and reduce unnecessary expenses.
You'll also understand how organic search impacts your marketing objectives. You'll know the best sources of leads and sales for your business. You’ll learn how to create custom UTM tracking links, understand Google Search Console reports, and use secondary dimensional data to get a deeper understanding of your traffic.
This module will provide you a comprehensive overview of the Acquisition reporting tool in Google Analytics. Powered with this insight, you'll be able to easily measure your marketing goals across a wide array of sources including organic social media, email, paid acquisition, and much more.
Module 4: What actions are people taking?
In this module, you'll discover the precise actions your prospects and customers are taking. You'll clearly see if people behave in the ways you'd expect.
With this knowledge, you'll identify opportunities to alter your sales content and your marketing messages.
You'll know how to create landing page reports, track events, segment groups of people, set up custom views, and analyze visit time, exits, and bounce rates. With this insight you'll be able to clearly see how people are engaging with your content and sales pages.
You'll be able to easily answer these questions:
- What pages are people seeing first? Which pages are causing people to abandon your site?
- How are people engaging with your sales pages? Are they spending enough time to make a purchase decision?
- Could your ads be misleading people?
- How is your content performing? Which content is driving the most email subscribers or leads? Are people actually reading your content?
- What do people search for on your site? Could this open up an opportunity to create new content or sales resources?
This module will provide you a comprehensive overview of the Behavior category in Google Analytics. Powered with this insight, you'll be able to make intelligent marketing decisions that are based on actionable insights.
Module 5: How can I track my conversions and sales?
In this module, you'll discover how to properly set conversion goals and track eCommerce activities. You'll be able to interpret the results of your prospect and customer actions.
With this knowledge, you'll easily track cross-channel marketing efforts and properly attribute marketing activities.
You'll know how to set up goals, analyze your sales funnels, analyze shopper behavior, understand assisted conversions, and set up different conversion tracking models. With this insight you'll know how different channels assist in conversions and get a full view of your marketing impact.
You'll be able to easily answer these questions:
- Are people turning into leads?
- What are people buying?
- What is the customer journey?
- Where are people dropping out of the purchase funnel?
- Which traffic sources are creating awareness, engagement, and conversions?
This module will provide you a comprehensive overview of the Conversions category in Google Analytics. Powered with this insight, you'll gain a deep understanding of your customers which will empower you to be a better marketer.
Module 6: How should I alter my marketing strategy?
In this module, you'll interpret the results of your marketing and identify opportunities and concerns. Leveraging all the insight from the prior modules, you'll identify marketing activities to eliminate and areas to scale.
You'll discover a 5-part framework you can apply to all of your marketing activities. This will enable you to forecast and optimize your marketing.
You'll be able to easily answer these questions:
- Which traffic sources should I scale?
- Which step in the customer journey should I fix?
- How should I adjust my content to get better results?
- What other types of content should I create?
- How are my different traffic sources working together?
Powered with this insight, you'll be able to make intelligent marketing decisions. You'll be empowered to eliminate what's not working and double-down on what is.
Here’s What It Does for You
Studies show people who further their professional development are more successful, reach their business goals faster, enjoy their work more, and earn a higher income!
Improving your marketing measurement can mean so many good things for you and your business. It changes everything. Especially if you feel you have to be a numbers geek—because you don’t.
✅ Your marketing works: Imagine what it will be like when your marketing decisions keep delivering improved results. You get more leads and sales. You eliminate wasteful spending. You rapidly enhance your marketing savvy.
✅ You become the hero for your company or clients: Imagine more people seeking out your wisdom because you discovered techniques that work. You have the wisdom you need to get better results. Imagine getting a promotion or raising your rates because you deliver measurable improvements.
✅ You gain more confidence: Imagine the satisfaction that comes from being more recognized and accepted for doing the work you love. How good does it feel to have people acknowledge your expertise and your credibility?
“Be prepared to learn! I fixed two issues I didn't know I had and completely changed the story of what I thought was going on to what's really going on. THIS course is priceless!” said Bonnie Parrish-Kell.
Just the Facts
WHO: The Google Analytics for Marketers course is ideal for any marketer who wants to accurately track their marketing activities and confidently scale what works and stop what doesn't. The world’s top Google Analytics coach—Chris Mercer—will show you his proven techniques.
“Chris Mercer is awesome. He’s an expert at analytics. What Chris shared is really applicable to anyone who’s new or who’s been at this for a long time,” Steven Greer.
WHAT: Google Analytics for Marketers is an online course from your friends at Social Media Examiner. This comprehensive training will guide you deep into Google Analytics through the lens of a marketer. You'll gain a thorough understanding of how to put the traditional Google Analytics to work for your business and gain insight into how version 4 will alter the future of measurement marketing. You'll learn through easy-to-follow instructional videos.
“Fantastic course with a well prepared, energetic, knowledgeable teacher. Highly recommended,” said Raegan Callahan.
WHERE: You can participate in this course from anywhere, using your computer or mobile device.
WHEN: Today! You get immediate access to everything. You’ll have access to all the materials for a full year.
WHY: You’ll measure all of your marketing efforts with certainty. You’ll stop the leaks in your ad spending, justify your marketing spend, gain the confidence you need to make better marketing decisions, and know what’s working at every step of the customer journey.
HOW: Simply register below. We’ll email you instructions for your exclusive access to the Google Analytics for Marketers course.
How to Register and Invest In Your Marketing Future
Register and invest in yourself. You’ll see a return on your investment. You’ll improve your marketing results by quickly knowing what's working and what isn’t, eliminating countless hours of guesswork.
This course is now closed.
Need to Convince the Boss? We’ve got you covered! Click here for an email template.
“I expected to learn a little about Google Analytics, but I learned a lot. Well worth the investment. Thank you!” said Jean L.
No Risk, Sample-It Guarantee: You can try the Google Analytics for Marketers course for a day and still cancel for a full refund if you determine this training is not for you. Notify us here within 24 hours of your purchase and your credit card will be refunded and we’ll cancel your access.
Got Questions?
Billing or customer support: Talk to a live person at 1-858-748-7800 or email [email protected].
Here's What Your Peers Say:
“I always knew I should learn more about Google Analytics, but it was so overwhelming! Thank heavens I decided my ‘someday' would be in this training with Chris Mercer. He took a big, hairy beast of a subject and broke it down into tiny little, understandable bits. My business will definitely be better for it!,” said Karen Covy.
“If future courses are like this one, it will be the best money you’ve ever spent on training! 🙌 Get ready for a firehouse of actionable content,” said Dina Pruitt.
“I thought Mercer did a fantastic job. He was able to anticipate the questions that people might have and brought a very complicated subject down to earth,” said April Colburn.
“Anything else you can do with Mercer, would be great! The way he breaks things down and explains the reason behind how data is tracked and interpreted is very beneficial, even to those who have had Google Analytics training,” said Lindsey Williamson.
What Is This Course Really Worth?
The truth is you should more than double your investment in this training!
Here are 3 good reasons why…
✅ With the marketing wisdom you'll gain, you could easily save thousands of dollars on your very next ad campaign. You'll know if you're targeting the right audience and be able to rapidly shut down ads that aren't effective.
✅ When you start proving which activities work and fixing or stopping those that don’t, your boss (or client) should be so thrilled that you might get a raise (or a lot more client work). Imagine quickly proving with certainty what's working and discovering new marketing opportunities.
✅ You’ll start generating more revenue-generating marketing actions. You’ll attract more of the right subscribers and generate higher-performing results. You'll understand how multiple channels work together to drive more sales.
If the only thing this course did for you was:
#1: Help you stop the leaks in your ad spending.
#2: Show you all your marketing results across each platform in a single place.
#3: Justify every dollar of marketing budget.
#4: Give you the confidence to make better marketing decisions.
#5: Help you know exactly what’s working at every step of your customer’s journey.
Any one of those benefits would be worth the investment in this course alone.
But the Google Analytics for Marketers delivers on all FIVE of these outcomes!
It's Decision Time
One year from now, what will your marketing look like?
Will you struggle to measure your marketing or will you have confidence and clarity?
If you do what you’ve always done, you’ll stay where you’ve always been.
If you want to arrive somewhere new, it’s time to try something new.
Maybe this is that new thing you need to do. I hope it is.
I look forward to seeing you inside the Google Analytics for Marketers course.
Michael Stelzner
CEO, Social Media Examiner
Still have questions? We have answers…
Where does the course take place and what are the dates?
You can participate in this course from anywhere, using your computer or mobile device.
Google Analytics for Marketers is an on-demand course. You can participate anytime, at your own pace, and you’ll have access to all the materials for a full year.
How is this course structured (what’s included)?
- Video training: The training will be delivered via on-demand videos and step-by-step instructions. Each module will contain multiple lessons with its own instructions.
- Audio and transcripts: If you prefer to learn by listening or reading, we will provide audio versions and full transcripts of everything.
- 12-month access: You will have a full year to access the course material. This means you can go back and reference the course materials over and over again.
Are there any prerequisites?
The only prerequisite is that you have Google Analytics installed on your website. If you do not, we'll show you how.
Do I need to be an analytics expert to take this course?
No, you do not. Regardless of your knowledge, you'll find great value from this course. Even very experienced marketers will discover new ways to measure their marketing effectiveness.
Have other questions?
Payment questions: Email [email protected]. All other questions (registration, login, etc.): Email [email protected] or call 1-858-748-7800 and one of our team members will help you out.