How to Improve Your Engagement and Sales With Facebook
Wish you had an engaged Facebook following that turned into customers? Are the algorithms working against you?
Want to become a Facebook marketing rockstar, but something’s stopped you? Perhaps you think you don’t have the time, know-how, or skills to compete on Facebook.
Could Facebook be amazing for your business, but you haven’t been able to get it to work well?
The good news is you’re not alone. 69% of marketers want to learn more about Facebook marketing, according to our research.
But, if you want Facebook to work for your business, something’s got to change.
If you truly want to make Facebook work for you, keep reading. It’s not impossible. You DO NOT need a big budget, a big team, or to be fully reliant on ads.
Become a Facebook Marketing Pro Without Costly Ad Spend
The key to increasing your reach, creating amazing engagement, and ultimately selling more—without the need for huge ad budgets—is to discover the strategies of other successful Facebook marketers.
It no longer makes sense to coast with Facebook. Check this out: 50% of marketers plan on increasing their organic Facebook activities, and 66% plan on doing more with Facebook video this year! Are you one of them?
Plus, 72% of marketers want to learn more about Facebook ads. With the right strategy, Facebook ads can be affordable.
As soon as possible, you need to begin the intentional process of improving your Facebook marketing.
And yes, you can just decide to become a better Facebook marketer, and then do just that—without a huge learning curve.
How Do You Intentionally Improve Your Facebook Marketing?
Hi, my name is Michael Stelzner. I’m the founder of Social Media Examiner, host of a top marketing podcast, and the creator of the Social Media Marketing World conference.
Like you, I’ve been using Facebook for a very long time. I've watched this mega platform grow and evolve.
For more than a decade, we've helped marketers like you understand how to succeed with Facebook with thousands of articles, videos, and podcasts solely focused on Facebook marketing.
The interest in Facebook has always been strong.
Consider this: 59% of marketers say Facebook is their most important platform, according to my 2020 research. Nothing else even comes close!
Given the extreme interest in Facebook, I developed a sophisticated process to find Facebook marketing experts.
I scoured the planet, discovering and developing the best talent I could find. I formulated a vetting process to ensure I only work with pros who are skilled practitioners, excellent teachers, and have a heart to share what they’ve discovered.
Through this process, I've gained enormous insight into the abilities of the trainers in our network. They’re all world-class and I’m proud to say that they’re also my friends.
From Researching to Taking Action
My research revealed that while 94% of marketers are using Facebook, it’s also a top platform they want to learn more about.
Most marketers want to do more with Facebook video, Facebook ads, and Facebook organic activities, but they don’t know the best strategies. They need guidance and direction.
Going from insight to action is essential. Now is the time to do something.
I’m excited to bring to you the largest and best gathering of Facebook marketing experts the world has ever seen.
You now have the opportunity to rapidly learn Facebook marketing strategy from Mari Smith, Molly Pittman, Billy Gene, Andrea Vahl, Allie Bloyd, Bella Vasta, Luria Petrucci, Chris Mercer, Lou Mongello, Ian Anderson Gray, Miracle Wanzo, Tara Zirker, Fallon Zoe, and Anissa Holmes.
And while you might not recognize every name, trust me that they’re all excellent and will empower you with Facebook marketing strategies that will help you increase your reach, engagement, and sales.
Will you take the action needed to improve your Facebook marketing? Isn’t it time to move off the sidelines and get Facebook working for your business?
3 Things You Don't Need to Succeed on Facebook
Here’s what's NOT required to improve your Facebook marketing:
1️⃣ You do NOT need ads. “Pay to play” is a common phrase in the Facebook marketing world. The truth is that ads can help, but you do not need them to be successful. Organic Facebook marketing is alive and thriving.
2️⃣ You do NOT need to constantly post. Frequently posting on Facebook won't improve your reach and engagement. In fact, it might hurt you. Instead, you need to be strategic.
3️⃣ You do NOT need to camp out on Facebook. You have other obligations. Facebook marketing done right doesn’t need to be a huge commitment of time. Instead, you simply need smart strategies.
The Path to Facebook Marketing Success
You’re about to be coached by 14 of the world’s best Facebook marketing pros for an entire week. Each expert is a dedicated specialist. They live and breathe Facebook, delivering results for their clients every day. And they’ll share their proven strategies with you.
You’ll learn from their mistakes, experiments, and successes. Imagine putting their wisdom to work immediately in your business.
You know you need to do more with Facebook. If you don’t, you’ll be missing out on an amazing opportunity to grow your business.
And that’s why I’m so excited to share what we have in store for you…
The Facebook Marketing Summit is a live, online event. These experts will teach you how to increase your engagement and turn your fans into customers. Imagine not having to fight the algorithms any more.
Check out the brand new business-changing wisdom you’ll discover from these professionals (and what people who saw them present at our other events had to say):
How to Thrive With Facebook Marketing During Uncertain Times
Instructor: Mari Smith
“As always, Mari delivers incredible content with takeaways I will be able to implement. The hot tips are so valuable. Thanks, for bringing her!!!” said Jill Schafer.
How to Organically Create Loyal Fans Who Will Tell Their Friends About You
Instructor: Fallon Zoe
“Fallon’s presentation was so enlightening and so helpful! 🙌🏻 I’ll be utilizing her methods for sure,” said Rose DelaVega Mills.
How to Grow Your Business Without Ad Spend Using a Community Engagement Funnel
Instructor: Anissa Holmes
“Anissa was such a pleasure to learn from. She was sweet, informative, and caring. She really taught me things that I did not know. Thank you for including her on the roster of speakers,” said Amber Mitchell.
How To Increase Viewers, Engagement, and Revenue with Facebook Live
Instructor: Luria Petrucci
“Luria was amazing, and exceeded my expectations on what was covered. Very practical and actionable tips! Thank you 😃,” said Kathleen LeGrys.
25 Facebook Live Tips to Follow Before, During, and After Your Broadcast
Instructor: Lou Mongello
“Loved the action items. I was inspired and renewed. I felt like there were clear action items for success that I can implement immediately,” said Devin Ostermann.
How to Launch a Facebook Live Show with Confidence: Tools, Tips, and Gear
Instructor: Ian Anderson Gray
“Ian is the best! The audience loved him. He's funny, engaging, and had lots of great tips. Definitely a session that I'll be benefiting from!” said Alisa Meredith.
How to Create Amazing Facebook Video Ads That Convert: The Million Dollar Video Ad Formula
Instructor: Billy Gene
“This session was so much fun and packed with awesome content and examples. Great!!” said Vickie Maris.
How to Create High Converting Ads With User Generated Content
Instructor: Molly Pittman
“I love Molly! She’s the best. Thank you for having her as a speaker. She’s genius and I would definitely pay to see her again,” said Toccara Chrisman.
How to Tune Up Your Facebook Ads to Improve Your Performance and Save Money
Instructor: Miracle Wanzo
“Miracle is a unicorn in the paid advertising space… she is well versed and super advanced on the technical and data side of things. I never miss a chance to learn from her!” said Molly Pittman.
How to Radically Improve Your Facebook Remarketing With Google Tag Manager
Instructor: Chris Mercer
“Mercer is ALWAYS a great session where I walk away with valuable info that I can implement immediately!” said Tammy McQuaid.
How to Reach Your Perfect Next Customer: A Deep Dive Into Facebook Ad Targeting
Instructor: Andrea Vahl
“Andrea did a good job of getting right to the meat of the presentation, but had fun and clever metaphors to make us laugh. She knows her stuff, proved to be an expert, and I would spend $ to see her again for sure,” said Eric Recher.
How to Rapidly Move People from Cold to Sizzling Hot Prospects With Facebook Ads
Instructor: Tara Zirker
“Tara was incredibly articulate and explained some very complex things in a simplified manner. Thank you so much for providing these insights and expertise from the best in the business!” said Art Rothafel.
How to Create Local Offers That Convert: Your Key to Paid Ad Success
Instructor: Allie Bloyd
“SO much great info, and the presentation was likely the most organized ever!!!!” said Anna Stumpf.
How to Create a Highly Engaged Facebook Group
Instructor: Bella Vasta
“Outstanding! Really accessible, easy-to-understand, logical but creative content on how to grow and sustain one’s Facebook group. Much of what she suggested was new to me,” said Sandra Brownrigg.
Here's What It Does for You
Studies show people who further their professional development are more successful, reach their business goals faster, enjoy their work more, and earn a higher income!
Improving your Facebook engagement and sales can mean so many good things for you and your business. It changes everything. It’s especially important if you currently feel you have to pay a lot to get traction on Facebook—because you don’t.
✅ Business opportunities flow: Imagine what it will be like when people begin chasing you (instead of you “chasing business”). Imagine people lining up who WANT to be your clients or customers. Imagine what it will feel like to convert new customers without the “hard sell” tactics used by so many others. You’ll experience “zero-resistance selling.”
✅ You become the hero for your company or clients: Imagine more people seeking out your wisdom because you’ve been empowered with marketing techniques that work. You’ll have the wisdom you need to get better results while reducing your trial and error. Imagine getting a promotion or raising your rates because you’re delivering measurable results.
✅ You gain more confidence: Imagine the satisfaction that comes from being more recognized and accepted for doing the work you love. How good is it going to feel as people begin to acknowledge your expertise and your credibility?
Live and Online Training
Here’s how the Facebook Marketing Summit works:
Option #1: Watch the sessions live
When you register for the Facebook Marketing Summit, your unique log-in will grant you access to all the live sessions. Your live training will take place online, starting Monday, August 10 and ending Friday, August 14, 2020.
Option #2: Study the playbacks
Can’t make all the live sessions? No worries with your All-Access ticket. All sessions are recorded and transcribed. You simply log in, select the session you’d like to watch, and click play whenever the time is right for you. You’ll have access for the next year. You can also download session transcripts, slide decks, and audio files for further study.
Just the Facts
WHO: The Facebook Marketing Summit is ideal for any marketer who wants to better understand the latest Facebook marketing strategies so they can improve their engagement and sales. The world’s top Facebook marketing experts show you their proven techniques.
“Mari Smith is amazing! I don't know how she knows everything she knows, but she really is the Queen of Facebook. Of course you have to invite her back every year,” said Shannon Albers.
WHAT: The Facebook Marketing Summit is a live online training event from your friends at Social Media Examiner. Each day you’ll receive step-by-step live instruction in 45-minute sessions focused on organic Facebook marketing, Facebook video, and Facebook ads. With your All-Access ticket, the live training sessions are converted to videos you can watch–over and over–so you can improve your Facebook marketing at your own pace.
WHERE: At your home or office! You can watch the summit anywhere using your computer.
WHEN: The Facebook Marketing Summit starts Monday, August 10, 2020. It takes place daily until Friday, August 14, 2020. Scroll to the bottom of this page for the full schedule. Doesn’t fit with your schedule? Don’t worry—with the All-Access ticket you get the recordings so you won’t miss a thing. You’ll have access to all the sessions for 12 months from your date of purchase.
WHY: You’ll be able to increase your reach, create amazing engagement, and sell more with Facebook—the biggest social media platform. Attending will ensure you become the Facebook marketing hero for your company and clients because you’ll be implementing strategies that get proven results.
HOW: Simply register below. We’ll email you instructions for your exclusive access to the Facebook Marketing Summit.
How to Register and Invest In Your Facebook Marketing Future
Register and invest in yourself. You’ll see a return on your investment. You’ll be able to improve your reach, create better engagement, and convert more people to customers with the strategies you’ll discover
Need to convince the Boss? We’ve got you covered! Click here for an email template.
DATES: The Facebook Marketing Summit takes place Monday, August 10 through Friday, August 14, 2020. We’ll start each day at Noon Pacific / 3pm Eastern, and run for 3 hours. Doesn’t fit with your schedule? You can bypass the live experience, watch the recordings with your All-Access ticket, and still rock your Facebook marketing.
No Risk, “Sample-It” Guarantee: You can try the first two days of the Facebook Marketing Summit 2020 and still cancel for a full refund if you determine this event is not for you. Notify us here on or before Tuesday, August 11, 2020, and your credit card will be refunded and we’ll cancel your access.
Here's What Your Peers Say:
“If you’re serious about being a leader in social media marketing, you need to invest in these Summits! They are worth their weight in gold AND diamonds!” – Colleen McMurtry
“If you want to up your SM presence and strategy, these summits are exceptional! You learn so many valuable lessons that can be implemented immediately.“ – Bridget Lewis
“It is so worth the money. I did not know much before I started – and now I have everything I need – especially because I get to download the videos and decks.” – Jenna Maloney
“After attending a week long summit with Social Media Examiner, I would highly recommend keeping an eye out for their future events! I picked up so many tidbits and information that I have already started seeing results from in my own social media accounts. It was a fun experience, I learned a lot to help improve my business.” – Mikayla Blosser
Is this online event really worth it?
The truth is… Facebook is the most important platform for marketers—the one 69% of your peers want to learn more about. If you put what you learn into action, you could save your job, your company, and cement your value for the long haul.
Here are 3 good reasons why…
✅ With the expert guidance of these 14 Facebook marketing pros, your customers will begin to know, like, and trust you more than ever before. And in today’s competitive environment, it’s almost impossible to increase sales if your customers don’t know, like, and trust you.
✅ When you start working with—instead of against—the strengths of Facebook, you’ll boost your visibility. The algorithms will reward you handsomely and you’ll start getting a lot more of the one thing you need most… ATTENTION!
✅ Leveraging the connections Facebook marketing brings you will transform your business. Customers want to buy from people, not faceless companies. They want to look you in the eye before they make a buying decision. What better way to help them with the buying decision than giving them exactly what they want: Access to you!
Here’s how the summit helps your marketing. It will…
#1: Teach you how to create engaging content that the algorithms love…
#2: Show you how to create effective Facebook ads…
#3: Increase your organic reach…
#4: Empower you with strategies so you can acquire more customers…
#5: Help you connect and develop influence with your customers…
Any one of those benefits would be worth the price of this summit alone.
But the Facebook Marketing Summit delivers on all FIVE of these outcomes!
It's Decision Time
One year from now, what will your Facebook marketing look like?
If you do what you’ve always done, you’ll stay where you’ve always been.
If you want to arrive somewhere new, it’s time to try something new.
Maybe this is that new thing you need to do. I hope it is.
I look forward to seeing you at the Facebook Marketing Summit.
CEO, Social Media Examiner
Still have questions? We have answers…
I can’t attend all the live sessions. Will I get a recording?
Yes, with the All-Access ticket. For each session, we’ll provide a recording. You can watch online and you won’t miss a thing. You’ll receive access to recordings for 12 months from your date of purchase.
Where is the event located?
At your home or office. Because this is an online event, there is no physical venue and you’ll have no travel expenses.
When are the session dates?
Here are the dates and times of each session. All-Access ticket holders will automatically receive session recordings and transcripts, so if you can’t make a live session, you won’t miss a thing.
Monday, August 10, 2020: Sessions at 12pm, 1pm, and 2pm (PDT)
- 12pm: Mari Smith: How to Thrive With Facebook Marketing During Uncertain Times
- 1pm: Lou Mongello: 25 Facebook Live Tips to Follow Before, During, and After Your Broadcast
- 2pm: Tara Zirker: How to Rapidly Move People from Cold to Sizzling Hot Prospects With Facebook Ads
Tuesday, August 11, 2020: Sessions at 12pm, 1pm, and 2pm (PDT)
- 12pm: Molly Pittman: How to Create High Converting Ads With User Generated Content
- 1pm: Bella Vasta: How to Create a Highly Engaged Facebook Group
Wednesday, August 12, 2020: Sessions at 12pm, 1pm, and 2pm (PDT)
- 12pm: Andrea Vahl: How to Reach Your Perfect Next Customer: A Deep Dive Into Facebook Ad Targeting
- 1pm: Ian Anderson Gray: How to Launch a Facebook Live Show with Confidence: Tools, Tips, and Gear
- 2pm: Luria Petrucci: How To Increase Viewers, Engagement, and Revenue with Facebook Live
Thursday, August 13, 2020: Sessions at 12pm, 1pm, and 2pm (PDT)
- 12pm: Billy Gene: How to Create Amazing Facebook Video Ads That Convert: The Million Dollar Video Ad Formula
- 1pm: Allie Bloyd: How to Create Local Offers That Convert: Your Key to Paid Ad Success
- 2pm: Anissa Holmes: How to Grow Your Business Without Ad Spend Using a Community Engagement Funnel
Friday, August 14, 2020: Sessions at 12pm, 1pm, and 2pm (PDT)
- 12pm: Chris Mercer: How to Radically Improve Your Facebook Remarketing With Google Tag Manager
- 1pm: Miracle Wanzo: How to Tune Up Your Facebook Ads to Improve Your Performance and Save Money
- 2pm: Fallon Zoe: How to Organically Create Loyal Fans Who Will Tell Their Friends About You
Are you outside the United States? Click here for a time converter (Select location: San Diego, CA, U.S.A.)
Will there be transcripts?
Yes, with the All-Access ticket. We’ll provide transcripts for each session. This will allow you to study and scan the content of each presentation.
How long are the sessions?
Each session is 45 minutes long.
How do I watch the live sessions?
You simply log in to our secure attendee website and follow the instructions we provide. If you’ve already purchased your ticket, just log in here to review the schedule and agenda. If you have forgotten your password, click the “forgot password” link next to the login button.
How do I watch the playbacks of sessions?
If you are an All-Access ticket holder, you simply log in to our secure attendee website. There you will find streaming videos you can play back from a desktop or mobile device.
How do the networking parties work?
For All-Access ticket holders only, you’ll have access to two virtual networking parties to help you meet some of your peers in a more relaxed setting. There will be entertainment with lots of networking.
Other questions? You can email [email protected]