Facebook Relevance Score: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting tools.
Facebook Improves Buying and Selling in Groups: “Facebook’s For Sale groups will have improved features for buying and selling.”
Pinterest Lets You Pin iOS Apps Directly From Pinterest: “When you come across an app pin, tap Install to download the app right to your iPhone or iPad without ever leaving Pinterest.”
Here are a couple of cool social media tools worth checking out:
Nutshell Camera: An app that turns photos into a short ‘movie’ sequence.
Kanvas: A photo sharing app that allows you to make your own GIFs, flipbooks and more on your mobile device.
Other social media news worth noting:
Buffer App Unveils Improvements to its Analytics: Buffer announced “a series of planned analytics improvements for paying Awesome and Business plan customers.”
Weekly Video Tip:
How to Using Targeting in your Facebook Page Posts
Some interesting studies to note:
Q4 2014 Consumer Sharing Trends Report: A new report from ShareThis shows that Facebook dominated Pinterest, Twitter and Reddit in terms of social sharing in 4Q 2014, garnering 81% of all shares. The study also found that mobile devices drove 66% of all social sharing activity. People seem more inclined to share while on their mobile devices (19% of total activity) than on desktops (6% of total activity).
2015 State of Digital Marketing: Webmarketing123’s latest annual report compares the digital marketing tactics of B2B and B2C marketers. The survey findings show similarities and differences in B2B and B2C marketers’ use of email versus social media, preferred social media channels and content creation.
State of B2B Content Marketing 2015: Based on a recent report from Regalix, company websites are still the top digital channel for B2B marketers. Eighty-one percent rate their sites as being the most effective channel for accomplishing their key marketing goals. Email ranks second with 71% of the marketers surveyed. Additionally, 98% of surveyed marketers said content marketing is core to their marketing strategy and 61% are expecting to invest more in their content marketing efforts this year.
More Millennials Use Facebook Messenger and WhatsApp: According to data from GlobalWebIndex, WeChat is the most popular service globally for the age 17-31 demographic; especially in China, where 60% of Millennials use it. Outside China, a third of Millennials prefer either Facebook Messenger (35%) or WhatsApp (32%) to chat. Snapchat is still a minor force at 8% globally.
Nearly Three-Quarters of Companies Lack a Formalized Marketing Messaging Process: According to December 2014 polling done by Corporate Visions, fewer than 3 in 10 B2B marketers follow an established message development process for marketing campaigns and sales content. Of the remaining 7 in 10 respondents, 35.1% have an established process, but don’t apply it consistently. An additional 13.2% have an established process, but rarely follow it due to lack of awareness or little concern about accountability.
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