Facebook Paper App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Paper App: “A new app that helps you explore and share stories from friends and the world around you.”

“Paper makes storytelling more beautiful with an immersive design and full-screen, distraction-free layouts.” Facebook has “also made it easier to craft and share beautiful stories of your own.”

Twitter Adds New Filters to Search: You can now “search on https://twitter.com by videos, news, people you follow and more.”

Lots of new filters have been added to search on Twitter.com.

Facebook Introduces a New Way to Reengage Mobile App Users: “You can now advertise to people who have taken specific actions in your app through an update to custom audiences, which allows you to segment your users without uploading any files.”

“You can also choose to exclude people by actions they have taken, to make sure you are reaching the right people at the right time.”

Pinterest Rolls Out Interests Category: “Here you can explore interests specially designed to help you find pins you like.”

“To give your new interests a try, visit Pinterest on your desktop browser and select ‘Preview! Explore Interests’ in the categories menu.”

LinkedIn Introduces “How You’re Connected”: This tool on LinkedIn profiles will help “you find the best path or strongest commonalities shared between you and the individual who could be the key to your next success.”

“When looking for an introduction to someone you may not know yet, you will now not only see who in your network knows them on their profile, but also how they know each other to help you decide the best contact to request an introduction from.”

Twitter Updates Photo Editing for Android: “Now you can crop your photos by selecting an aspect, such as square or wide. You can rotate an image before you share it to make sure it fits nicely in your tweet.”

“And when you upload a photo of people, you’ll see a reminder to @ mention your friends so they can see your photo too.”

Evernote Upgrades Mobile App: “For the first time, you’ll be able to make Evernote your own in a seemingly infinite number of ways.”

Here are a couple of cool social media tools worth checking out:

Imgur: the place that makes sharing images with the Internet simple has a new image analytics platform.

“Imgur Analytics reveal the lifecycle of images as they are shared online, allowing users to see where their images travel over time and better understand the virality of image content.”

Circulate.it: a tool that “makes the content you create and curate easily shareable by the rest of your organization.”

“Share news with colleagues, clients and friends.”

Other Mentions

Introducing Social Media Marketing World: 60+ pros help you master social media marketing! Join Chris Brogan (co-author of The Impact Equation), Mari Smith (co-author of Facebook Marketing: An Hour a Day), Michael Hyatt (author of Platform), Jay Baer (author of Youtility), John Jantsch (author of Duct Tape Marketing), Amy Porterfield (co-author of Facebook Marketing All-in-One for Dummies), Mark Schaefer (author of Tao of Twitter), Michael Stelzner (author of Launch) and experts from more than a dozen brands as they reveal proven social media marketing tactics at Social Media Marketing World 2014—Social Media Examiner’s mega-conference in beautiful San Diego, California.

Check out this overview of the conference or click here for more details.

What do you think? Please share your comments below.