Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore updates to Facebook Group privacy with Dana Malstaff and new chat features being tested on Twitter with Madalyn Sklar.
Tune In to the Social Media Marketing Talk Show
Watch the replay of this week’s show below.
About Our Special Guests
- Dana Malstaff, a Facebook Groups and community-building expert, is a business consultant, entrepreneur, and founder of Boss Mom.
- Madalyn Sklar, a leading Twitter marketing expert, hosts the #TwitterSmarter Twitter chat and the #TwitterSmarter podcast.
Use the timestamps below to fast-forward to our top stories in the replay above.
- 3:15 Facebook Changes Privacy Designation for Groups
- 14:22 Facebook Ends Support for Facebook Group Chats
- 22:56 Twitter Tests Ability to Follow Interest Topics
- 26:40 Twitter Tests Temporary Snooze for Specific Topics and Notifications
- 30:13 Twitter Testing Filter and Search Tool for Direct Message Requests
- 36:06 Twitter Testing Reply Notifications on Android and iOS
Facebook Changes Privacy Designation for Groups: Facebook updated the language describing the visibility and privacy of groups. The company determined that the language that currently describes the visibility of groups (Public, Closed, and Secret) isn’t as clear as it should be. Groups will now be labeled either “Public” or “Private.”
💥 Newsflash 💥 Facebook is doing away with public, closed or secret Group types. Instead, Groups will simply be either ‘…
Social Media Marketing Society (Ongoing Online Training)
Want to gain marketing confidence and accelerate your career? Try the Society to discover new marketing ideas, improve your results, get support, and become indispensable. Join us for ongoing training, insight from pros, and a community of supportive marketers who understand you.
START YOUR TRIAL MEMBERSHIP
Facebook Ends Support for Facebook Group Chats: On August 16, Facebook announced that the option to start new chats in Facebook groups is no longer available. As of August 22, all existing chats within Facebook groups will still be accessible and readable, but participants won’t be able to chat any further.
We want to share a heads up about the future of Chats In Facebook Groups.
– On Friday, August 16, the option to start a…
Put Google Analytics to Work for Your Business (Online Training)
Ever thought, "there's got to be a better way" when it comes to tracking your marketing activities? Are you forced to make decisions based on limited data? With the right training, you can use Google Analytics to measure all of your marketing efforts with certainty.
You’ll stop the leaks in your ad spending, justify your marketing spend, gain the confidence you need to make better marketing decisions, and know what’s working at every step of the customer journey. Let the world's leading analytics pro show you the way. Check out our new Google Analytics for Marketers course from your friends at Social Media Examiner.CLICK TO LEARN MORE: ANALYTICS TRAINING
Twitter Tests Ability to Follow Interest Topics: Twitter will begin allowing users to follow interest topics in the same way as they follow accounts. The test is beginning with the topic of Sports and launching among a “small group” of Android users. It will eventually expand to topics like Celebrities or Television in the future.
— The Verge (@verge) August 13, 2019
As a companion test, Twitter will allow users to create separate lists to follow individual interests around keywords and individual users. For example, if you know someone who always has great insights on social media marketing, you can keep tabs on them in addition to other mentions about marketing.
Twitter Tests Temporary Snooze for Specific Topics and Notifications: Engadget reports that Twitter is experimenting with the option to temporarily unfollow a topic and keep certain tweets out of your timeline. It’s also testing an option to snooze notifications for 1-, 3-, and 12-hour increments. Both of these tests are currently limited to Android devices.
You know when someone’s phone goes off in the theater? Or in a presentation? Or at the movies? Don’t be that person.
We’re testing a way to temporarily snooze notifications on Android, just in case you go viral at an inconvenient time. pic.twitter.com/tSuEjlqWDs
— Twitter (@Twitter) August 13, 2019
Twitter Testing Filter and Search Tool for Direct Message Requests: Twitter is testing two new tools for Direct Messages. The first is a new way to filter unwanted messages and requests from your Direct Message inbox. This new tool moves unwanted messages, including those with offensive content or spam and messages from people you don’t follow, into a separate tab called Message Requests.
Unwanted messages aren’t fun. So we’re testing a filter in your DM requests to keep those out of sight, out of mind. pic.twitter.com/Sg5idjdeVv
— Twitter Support (@TwitterSupport) August 15, 2019
Twitter is also experimenting with a new search tool that makes it easier to find and follow up on Direct Messages conversations. The company confirms that the search bar is already available to select users on both iOS devices and the web across the globe and could be rolling out to more users based on their feedback and response.
Soul searching? Hard. DM searching? Easy! Go ahead and try out the new DM search bar. We’re testing it out on iOS and web with your most recent DMs. pic.twitter.com/vwGlBjz4B5
— Twitter (@Twitter) August 14, 2019
Twitter Testing Reply Notifications on Android and iOS: Twitter is testing a feature to let users follow replies to individual tweets. Currently, this is only in the early test phase on iOS and Android but is set to have a broader rollout soon.
You probably have notifications on for your must-follows. Now you can get notifications when there’s a new reply to a Tweet you’re interested in! We’re testing this on iOS and Android now. pic.twitter.com/MabdFoItxc
— Twitter (@Twitter) August 8, 2019
Other News Mentioned