• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • Tools
  • FindHelp
  • Events
  • Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Articles & Videos
    • Articles
      • Web 3.0
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • Facebook Enhances Video Metrics: This Week in Social Media

    by Grace Duffy / March 26, 2016

    social media researchWelcome to our weekly edition of what’s hot in social media news.

    To help you stay up to date with social media, here are some of the news items that caught our attention.

    What’s New This Week

    Facebook Adds New Daily Video Breakdowns: Facebook added “new daily breakdowns for video metrics,” which “gives Page owners a better understanding of when their audiences are watching their videos” and provides “a more detailed picture of performance that [Facebook hopes] will help publishers inform their video strategies.”

    facebook daily video metrics
    Facebook page owners can access day-by-day breakdowns for Minutes Viewed, Views, and 10-second Views.

    Facebook Introduces Delivery Insights in Ads Manager: Facebook’s new Delivery Insights are “a new set of insights available in Ads Manager that tells advertisers how their ads are competing at auction and provides recommendations on how to tweak the ad to make it more competitive.” This new feature “will begin rolling out globally to Ads Manager in a few weeks.”

    facebook delivery insights
    Facebook shares “how to create competitive ads that have a high probability of being shown to people” and is introducing “new insights in Ads Manager.”

    Tumblr Adds GIF Creation to Android App: Tumblr announced to Android users that their “Tumblr app makes GIFs now, just like the iOS app does.”

    tumblr andorid app gif creation
    “Any video on your phone can be giffed.”

    Our Take on Top News This Week

    The Morning Social Media Marketing Talk with Michael Stelzner is taking a break this week and will return on Friday, April 1, 2016. Subscribe to future shows here.

    More News to Note

    Google Rolls Out Smarter Photo Albums for Google Photos: “After an event or trip, Google Photos will suggest a new album for you, curated with just your best shots. It’ll also add maps to show how far you traveled and location pins to remember where you went.” This new album feature is available now on Android, iOS, and the web.

    Instagram Rolls Out Notification on the Web: “Instagram has begun showing notifications in a new drop-down box on its website. The box shows likes, people who’ve followed you, and friends who have recently started Instagram accounts.”

    Foursquare Swarm App Adds Lifelogging Feature to User Profiles: Foursquare redesigned the user profiles within its Swarm app for iOS and Android. They are now “more visualized, presenting you with an analysis of past check-ins such as top place categories, which friends you’ve been hanging out the most with and other streaks. There’s also a map at the top of the screen that shows you the check-ins by country.”

    founsquare swarm app lifeblogging feature
    “You’ll also see a ton of improvements to photos, including previews of multiple photos, additional privacy settings, and true-to-size photos in your feed.”

    Square Integrates Facebook Ads Within Customer Engagement Tools: The addition of Facebook ads within Square’s new Customer Engagement suite of tools means “your Facebook Ads results and Square sales data are integrated, so you can connect your Facebook marketing budget to actual sales and understand exactly what your customers respond to.”

    square facebook ads integration
    Square will also be “adding support for other social channels in the coming weeks.”

    Upcoming Social Media News Worth Following

    Snapchat Adds Caption Button to Discover: “Snapchat has quietly added a caption button that Discover publishers can use to make their videos audio-optional.” The closed caption option is available “for long-form videos within Discover,” but there are currently no plans to extend this feature to other videos within Snapchat “such as Live Stories or individuals’ stories.”

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY

    Facebook Tests Impersonation Alerts and Other Account Safety Features: Facebook is “testing a new feature that will automatically alert you if it detects another user is impersonating your account by using your name and profile photo.” Two other safety features also being tested are “new ways of reporting non-consensual intimate images and a photo checkup feature.”

    No Longer Just for Tech and Finance Nerds...

    Crypto

    Originally just for people who understood the jargon, Web 3.0 is now the business playground for entrepreneurs, creators, and marketers.

    Whether you’re a newbie or have already gotten your feet wet, you can learn the ins and outs of NFTs, DAOs, social tokens, and more on the newest show hosted by Michael Stelzner—the Crypto Business podcast.

    Follow the show on your favorite podcast platform to find out how to make Web 3.0 work for your business.

    FOLLOW THE SHOW

    Google Builds Live-Streaming App Called YouTube Connect: “YouTube Connect has much of the same functionality that you’d already find with Periscope and Facebook Live… There are chat and tagging features and a ‘news feed’ that features the latest clips from your friends or those that you’ve subscribed to on YouTube.”

    Twitter Tests New Stickers Feature for Photos: Twitter is “considering a new product it’s calling ‘Stickers’ that would let you add images to photos before tweeting them out.”

    Twitter is considering a new stickers feature for photos https://t.co/6w4L8z2ljq by @KurtWagner8 pic.twitter.com/uUFCap2UT3

    — Re/code (@Recode) March 22, 2016

     

    Some Interesting Studies to Note:

    Discover How Marketing Analytics Increases Business Performance: Google commissioned Forrester Consulting to perform an in-depth survey of 150 marketing, analytics, and information technology executives to understand how they’re measuring business performance and successfully leveraging analytics tools to make the most of their consumer interactions.

    Video Insights Report: 2015 Year-in-Review: Viant analyzed thousands of campaigns and tens of billions of video ads served through its ad serving platform in 2015 and found that only 37% of all video ads served in 2015 were both “viewable” and “viewed to completion.” While 30-second ads accounted for 51% of all ads served in 2015, shorter ads appear to have higher completion rates. The report also examined click-through rates, preferred devices for viewing video ads, and video engagement benchmarks by industry.

    U.S. Total Retail 2016: PricewaterhouseCoopers compiled national survey data as part of an overall global survey of 23,000 online consumers and found that nearly half of respondents (45%) who had shopped online at least once in the past year say that reading reviews, comments, and feedback on social media influenced their digital shopping behavior. Other social media activities that influence digital shopping behaviors include receiving promotional offerings (44%), viewing ads (30%), staying on top of current fashion and product trends (25%), and purchasing products directly through a social channel (16%).

    Emoji Usage in Marketing Messages: Appboy recently analyzed 9,359 marketing campaigns which utilized emojis and found that emoji usage has rapidly increased by 777% year-over-year. So far in 2016, the month-over-month growth of emoji use in marketing messages has been over 20% and increasing.

    Job Seeker Nation Survey 2016: A new study from Jobvite found that 48% of those surveyed researched jobs online and 58% used social media to research companies of interest. The study revealed a disconnect between job seekers and employers when it comes to preferred platforms. While employers favor LinkedIn, job seekers prefer using Twitter to research current employees (17%) and Facebook to research brand reputation (21%). The findings also reveal that job seekers are generally savvy when it comes to actively monitoring their privacy settings and what content their social media profiles reveal.

    TV and Emotions Study by Starcom, Twitter, and Canvs: Twitter partnered with media agency Starcom and social TV analytics company Canvs to study how TV programming influenced viewers’ emotions and ability to recall commercials, as tracked by tweets. The findings show that viewers who engage on Twitter while watching a program have higher rates of ad recall. While watching shows that “elicit emotional reactions,” viewers are 48% more likely to recall an ad than those who watched programs with lower reaction rate. Also, people who engage on Twitter while watching TV are 62% more likely to recall the brands that advertised during the program over people who were not on Twitter.

    Don’t Miss Our Conference:

    Join 3,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas: Social Media Marketing World, brought to you by Social Media Examiner.

    social media marketing world 2016You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities in San Diego, California.

    Discover the newest and best ways to market your business with expert-led sessions and workshops covering social tactics, social strategy, content marketing, measurement, corporate social, and social customer service.

    Click here to see what all the buzz is about.

    What do you think of Delivery Insights for Facebook Ads? Have you checked out Facebook’s new daily video metrics? Please share your comments below.

    social media examiner weekly news march 26 2016
    Facebook Enhances Video Metrics and other social media news for March 26, 2016.

    Curious about NFTs, DAOs, and Web 3.0?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web 3.0 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: News, Social Media Marketing Talk Show

    About the authorGrace Duffy

    Grace Duffy, serves on the Editorial Staff at Social Media Examiner as News Producer. She is a social media strategist, marketer and content creator with a passion for connecting people through technology.
    Other posts by Grace Duffy »

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media Examiner®
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility