Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.
Facebook Introduces Instant Articles: Facebook’s Instant Articles is “a fast and interactive experience for reading articles in News Feed.”
Facebook Adds Call Now Button to Local Awareness Ads: “By adding a ‘Call Now’ button, customers can call you right from your ad in the News Feed.”
LinkedIn Begins Announced Changes to Developer Program: LinkedIn is rolling out “some significant changes to [their] Developer Program, with the aim of ensuring the highest quality LinkedIn experience.”
Other social media news worth following:
Tumblr Improves Search Feature: Tumblr announces “three massive improvements to the way you search for posts on a blog.”
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition and learn how to diversify your social marketing strategy?
Learn from the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, California.CLICK TO LEARN MORE
Here’s a cool social media tool worth checking out:
Supermetrics Uploader: A tool that imports your advertising cost and ROI data into your Google Analytics reports.
Spotter: An app that brings you essential business news based on your interests.
Weekly Video Tip:
How to Target the Fans of Another Facebook Page with a Facebook Ad
Your Guide to the Future of Business
The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. But, who can you trust?
Introducing the Crypto Business Conference; a premium event for anyone who wants to learn how to put Web3 to work for their business.
Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds. You’ll get actionable, business-building ideas from proven innovators—without all the techie jargon.
Some interesting studies to note:
2015 Facebook Industry Report: According to Simply Measured’s 2015 Facebook Industry Report, overall engagement on video content posted on Facebook went up 8% during Q1 2015 while the number of videos posted by the Interbrand 100 only increased by 2%. The bulk of this engagement came from shares of Facebook videos, which increased by 43% in the first three months of 2015.
How-to Video Searches Increases in 2015: New data released from Google shows that there are more searches for how-to videos on YouTube in 2015 and the amount of how-to content viewed has grown as well. More than 100 million hours of how-to videos have been viewed by North American users since January and searches are up by 70% year-over-year. Google reports that the most popular “how-to” searches include home-improvement, beauty and cooking related videos.
Compliance Analysis of Fortune 100 Social Media Infrastructure: A year-long study from Nextgate’s security-as-a-service provider, Proofpoint, reveals that the average Fortune 100 firm has 320 social media accounts and 1,159 employees creating more than 500,000 posts on their behalf. On average, firms suffered from a total of 69 unmoderated compliance incidents on social media. Financial services companies accounted for the largest number of incidents with over 250 per firm. Based on the report, employees were responsible for 12 of the average 69 unmoderated social compliance incidents per firm, while public commenters were responsible for the other 57.
What do you think? Have you tried Facebook Carousel Ads? Please share your comments below.
Curious about NFTs, DAOs, and Web3?
Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.