Facebook Carousel Ads for Mobile: This Week in Social Media
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.
Since being introducing on Facebook,”advertisers have seen carousel link ads drive 30-50% lower cost-per-conversion and 20-30% lower cost-per-click than single-image link ads”
Facebook Introduces Instant Articles: Facebook’s Instant Articles is “a fast and interactive experience for reading articles in News Feed.”
“Instant Articles load as much as ten times faster than standard mobile web articles, so you get to the stories you want to read instantly.”
Facebook Adds Call Now Button to Local Awareness Ads: “By adding a ‘Call Now’ button, customers can call you right from your ad in the News Feed.”
“The Call Now button is available for local awareness ads in Australia, Brazil, Canada, France, Germany, Italy, Spain, the U.K. and the U.S.”
LinkedIn Begins Announced Changes to Developer Program: LinkedIn is rolling out “some significant changes to [their] Developer Program, with the aim of ensuring the highest quality LinkedIn experience.”
Other social media news worth following:
Tumblr Improves Search Feature: Tumblr announces “three massive improvements to the way you search for posts on a blog.”
To search a Tumblr blog, users can “click a blog’s name or avatar to open it up.”
Here’s a cool social media tool worth checking out:
Supermetrics Uploader: A tool that imports your advertising cost and ROI data into your Google Analytics reports.
Spotter: An app that brings you essential business news based on your interests.
“Spotter was designed for one-handed use on the busy train. The most important features are within thumbs reach.”
Weekly Video Tip:
How to Target the Fans of Another Facebook Page with a Facebook Ad
Some interesting studies to note:
2015 Facebook Industry Report: According to Simply Measured’s 2015 Facebook Industry Report, overall engagement on video content posted on Facebook went up 8% during Q1 2015 while the number of videos posted by the Interbrand 100 only increased by 2%. The bulk of this engagement came from shares of Facebook videos, which increased by 43% in the first three months of 2015.
How-to Video Searches Increases in 2015: New data released from Google shows that there are more searches for how-to videos on YouTube in 2015 and the amount of how-to content viewed has grown as well. More than 100 million hours of how-to videos have been viewed by North American users since January and searches are up by 70% year-over-year. Google reports that the most popular “how-to” searches include home-improvement, beauty and cooking related videos.
Compliance Analysis of Fortune 100 Social Media Infrastructure: A year-long study from Nextgate’s security-as-a-service provider, Proofpoint, reveals that the average Fortune 100 firm has 320 social media accounts and 1,159 employees creating more than 500,000 posts on their behalf. On average, firms suffered from a total of 69 unmoderated compliance incidents on social media. Financial services companies accounted for the largest number of incidents with over 250 per firm. Based on the report, employees were responsible for 12 of the average 69 unmoderated social compliance incidents per firm, while public commenters were responsible for the other 57.
What do you think? Have you tried Facebook Carousel Ads? Please share your comments below.
