by 
Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week?
Facebook Carousel Ad Format is Now Available for Mobile: “Given the success of carousel link ads”, Facebook is extending the format to mobile app ads as well.
Facebook Introduces Instant Articles: Facebook's Instant Articles is “a fast and interactive experience for reading articles in News Feed.”
Facebook Adds Call Now Button to Local Awareness Ads: “By adding a ‘Call Now' button, customers can call you right from your ad in the News Feed.”
LinkedIn Begins Announced Changes to Developer Program: LinkedIn is rolling out “some significant changes to [their] Developer Program, with the aim of ensuring the highest quality LinkedIn experience.”
Other social media news worth following:
Tumblr Improves Search Feature: Tumblr announces “three massive improvements to the way you search for posts on a blog.”
Discover Proven Marketing Strategies and Tips
Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.
But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.
Here's a cool social media tool worth checking out:
Supermetrics Uploader: A tool that imports your advertising cost and ROI data into your Google Analytics reports.
Spotter: An app that brings you essential business news based on your interests.
Weekly Video Tip:
How to Target the Fans of Another Facebook Page with a Facebook Ad
Ready to Unlock AI Marketing Breakthroughs?
If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.
I'M READY TO BECOME AN AI-POWERED MARKETERSome interesting studies to note:
2015 Facebook Industry Report: According to Simply Measured's 2015 Facebook Industry Report, overall engagement on video content posted on Facebook went up 8% during Q1 2015 while the number of videos posted by the Interbrand 100 only increased by 2%. The bulk of this engagement came from shares of Facebook videos, which increased by 43% in the first three months of 2015.
How-to Video Searches Increases in 2015: New data released from Google shows that there are more searches for how-to videos on YouTube in 2015 and the amount of how-to content viewed has grown as well. More than 100 million hours of how-to videos have been viewed by North American users since January and searches are up by 70% year-over-year. Google reports that the most popular “how-to” searches include home-improvement, beauty and cooking related videos.
Compliance Analysis of Fortune 100 Social Media Infrastructure: A year-long study from Nextgate's security-as-a-service provider, Proofpoint, reveals that the average Fortune 100 firm has 320 social media accounts and 1,159 employees creating more than 500,000 posts on their behalf. On average, firms suffered from a total of 69 unmoderated compliance incidents on social media. Financial services companies accounted for the largest number of incidents with over 250 per firm. Based on the report, employees were responsible for 12 of the average 69 unmoderated social compliance incidents per firm, while public commenters were responsible for the other 57.
What do you think? Have you tried Facebook Carousel Ads? Please share your comments below.
Curious About How to Use AI?
Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.
It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.
Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.
