Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Facebook Introduces New Page Plugin Features for Messages and Events: With these two new Facebook Page Plugin features, people can now “easily message your business” and “discover and interact with events from your Page, right on your website.”
Posted by Facebook Developers on Tuesday, December 1, 2015
Facebook Introduces Live Video and Collages: “Now you can bring the photos and videos you share on Facebook to life with live video and collages, to help friends and family feel like they’re in the moment with you.”
Posted by Facebook on Wednesday, December 2, 2015
LinkedIn Releases Rebuilt LinkedIn Mobile App: LinkedIn “streamlined the app into five core areas – Your Feed, Me, My Network, Messaging, and Search” and “made it as easy as possible for you to connect to your professional network and stay informed about the conversations and content most relevant to you.”
Instagram Introduces Instagram Partners Program: The new Instagram Partners Program offers “a set of experts vetted for excellence ready to help businesses grow on Instagram” and makes it “easier for advertisers of any size to find the best-in-class technology partners they need to get great results.”
Facebook Marketing Partners Enables More Matching Capabilities With Custom Audiences: “By expanding the Custom Audience matching capabilities, marketers will see increased match rate (coverage) while maintaining the 1:1 match accuracy.”
Our Take on Top News This Week
In this blab from December 4, 2015, Michael Stelzner and guests discuss the top news in social media. Topics include Snapchat Story Explorer and the benefits of using Snapchat for marketing (1:34), the newly redesigned LinkedIn Mobile App (30:56) and updates to the Facebook Page Plugin (51:02). Subscribe to future shows here.
More news to note
Google Introduces New Interactive Ads: Google introduced “two new rich, immersive ad formats” to drive app installs. These are trial-run ads featuring “up to 60 seconds by streaming content from the app before downloading” and mobile interactive interstitial ads with a “completely customized user experience tailored to each advertiser's app.”
Facebook Features Causes and Charities Using 360-Degree Video: Facebook is “shining a light on how charities and causes are using 360 video to tell their stories and bring a new perspective to the work that they’re doing around the globe.”
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Twitter Introduces Crashlytics and Digits for Apple TV: Twitter is “making available two developer tools, Digits and Crashlytics, available for tvOS apps.”
Vimeo Rolls Out 4K Streaming to All Users: “Vimeo is incrementally rolling out adaptive streaming support to all users, meaning we can now view videos in 4K… on its website proper, as well as in its embedded player and Vimeo On Demand.”
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Google Features New Way to Save and Sort Online Images: Google announced that you can now “star and bookmark images directly from Google’s image search in your mobile browser” and create collections.
Some cool social media tools worth checking out
Adobe Premiere Clip: This mobile app for Android and iOS lets you create and edit videos on your mobile device, share them on social media, sync them to Adobe Creative Cloud or send them to Premiere Pro CC on your desktop for further refinement.
AppAction: This new tool drives traffic to Instagram by sharing posts to Facebook and Twitter with a trackable URL directing users to view the photos on Instagram rather than as an embedded image. AppAction also tracks metrics such as audience engagement and referrals and is free to use while still in beta.
Desygner: This free and easy-to-use interactive online design tool offers thousands of ready-made templates, vectors and stickers to help you create stunning social media images.
News From a Partner, Simply Measured:
Simply Measured and DataRank have joined forces: Our goal at Simply Measured is to put practical data in marketers’ hands and allow them to do their best work, simply. Marketers now have an intelligent solution that provides real insights from social data and a holistic view of social performance. Discover how combining analytics and insights makes social smarter.
Some Interesting Studies to Note:
Compensating Influencers While Maintaining Consumer Trust: GroupHigh surveyed 5,000 online influencers selected based on their reach, social influence and vertical to learn about compensation trends and audience sentiment towards sponsored content. According to this report, 85% of online influencers accept monetary compensation from marketers in exchange for posting about a brand. On average, 42% of influencers charge brands between $200 and $500 per post and 37% charge less than $200. A small percentage of those surveyed say they do not take any form of payments (11%) or only accept products in exchange for posts (4%).
Google+ Is More Popular Than You Think: New research from GlobalWebIndex finds that Google+ still has a strong position and loyal following in the social networking landscape. The report shows that 1 in 4 Internet users still use Google+ each month and even higher in some fast-growth markets in the Middle East, Africa and Latin America. The typical Internet user is active on an average of 2.8 different social networks and for a decent percentage of online adults one of those networks is Google+.
The Most Instagram Places in America: Using exclusive data provided by Instagram, Time Magazine published a list of the most Instagrammed locations this year in each of the 50 U.S. states. Time features a map and a photo gallery showing the most popular spots in each state.
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