Your Master Plan to Become the Recognized Expert in Any Industry
Thanks for attending my #SMMW20 session! Keep reading to get on this course's interest list.
Do you dream of having a loyal following that listens to your every word and buys what you have to sell? Does the idea of becoming well-known sound appealing, but something's stopped you?
Perhaps you think you don't have the time, the know-how, or the confidence to become a top player in your space. Do you feel like your industry has too many experts? Have you got amazing wisdom to share, but you haven't been able to break out?
The good news is you're not alone. But, something's got to change for you to become well-known.
If you truly want to make your mark on the world, don't wait, get on the interest list for my upcoming course right now.
“As one of my first business mentors, Mike became an example of what's possible when you commit to showing up authentically. Mike has been in the trenches and has real-life proof of what he's teaching when it comes to becoming a go-to expert,” said Amy Porterfield.
The “DREAMS” Method
In this online course, I'll share a proven model that will help you achieve your dreams of becoming well-known. It's a process that works in ANY industry.
When you are well-known, you can generate more revenue, help more people, and more easily accomplish your personal goals (like greater confidence, recognition, and freedom).
Being well-known also increases the chances you'll be invited on podcasts, recruited to speak on stages, and offered book deals.
The method works and I'll share it with you now. It's a step-by-step process, known as the DREAMS method.
Here is the basic “framework” of this method:
DREAMS: Depict, Research, Experiment, Augment, Make, Sync.
If you follow the DREAMS process, you will reduce your risk of failure and greatly increase the chances that you successfully become well-known.
Does this sound interesting to you? I've only scratched the surface of this model during my Social Media Marketing World presentation.
If you want to dive deeper with me, get on the interest list for my upcoming new course, called Becoming Well-Known.
This course is valuable because you're getting detailed access to my tested and refined method for becoming well-known.
It worked for me, and it has worked for the many people I've coached from “unknown to well-known.”
“Before I became well known in the podcast and entrepreneurial world, Michael Stelzner guided me on the steps to take, the relationships to form, and the black holes to avoid. I will forever be grateful for his guidance and friendship,” said John Lee Dumas.
Learn the details of my proven system and let me help you unlock your DREAMS of becoming well-known.
Here's What People I've Worked With Have to Say
Becoming well-known can mean so many good things for your business. It changes everything. It's especially important if you currently feel you have to “hustle & grind” for attention.
Here's the impact my mentorship has had on others:
“When I have a big business decision to make, I'm always going to Mike for advice. His mentorship has been invaluable and I wouldn't be where I'm at today without his help,” said Pat Flynn.
“It's an honor to call Mike a trusted advisor and friend since 2008. When I have a critical decision to make in business, I know I can turn to Mike and he'll provide very clear, level-headed advice,” said Mari Smith.
“In 2012, few people in the digital marketing space knew who I was. I made a point of getting to know Mike. Turned out he saw something in me and believed in me more than I believed in myself. He gave me the confidence and encouragement I needed to become a top speaker. I don't just call him a mentor, I also call him a friend,” said Marcus Sheridan.
“When I met Michael I was an unknown videographer struggling to get by. He taught me a better way of presenting myself and my content to the public. Now I'm a globally recognized YouTube expert with a recurring segment on the San Diego news. Michael's role has been transformative for me and I hope you get a chance to learn from him too,” said Owen Hemsath (aka Owen Video).
“In 2008/2009 I was searching for a new business model to launch the Content Marketing Institute. My conversations with Michael over that time helped us not only find the correct model, but turned CMI into one of the fastest growing B2B media companies in the world,” said Joe Pulizzi.
“Michael Stelzner patiently taught me how to do my first podcast interview 6 years ago. His gentle, caring instructions helped me have the confidence to speak with authority. This was the launching pad to help me become an international speaker. I am grateful for his mentorship and friendship,” said Sue B. Zimmerman.
Here's What You're Getting
Becoming Well-Known is a full 6-module online course, which walks you step-by-step through the DREAMS method. Each of the steps in the DREAMS method is a module in the course:
Module #1: Depict: Here you will discover how to create a clear vision of who you want to become (and even more importantly, why you want to become that person).
When you are done with this module, you will have full clarity, you will understand what becoming well-known could do for your business and your life, you will be excited to make your dreams a reality, AND you'll be prepared for the inevitable roadblocks that will occur.
Module #2: Research: In this critical module you will discover essential techniques that will help you understand who you want to reach, ensuring you succeed down the road.Research has been the secret to my success. It’s my key advantage. You have that same advantage, because I will share all my secrets on this topic.
When you complete the work in this module, you will fully understand the struggles of your ideal audience, which will help you create stronger connections. You will also understand clearly who your competitors are, what makes them amazing, and how you can be different.
Module #3: Experiment: In this module, you will build on your research and create simple experiments that will test your research findings and your audience targeting.When you finish the work in this module, you will have clarity on what messages most resonate with your ideal audience. You will also know where to reach them.
Module #4: Augment: Here you will take the knowledge from your successful experiments and develop them into clear and persuasive talking points that you can use over and over.As a former high-demand copywriter, I will bring unique wisdom to you here. Developing your own proprietary “library” of clear and persuasive talking points helps accelerate your progress. It isn’t magic, but sometimes it feels that way.
When you finish this module, you will have your own talking points, your own method (like my DREAMS method), stories you can tell, and your social and content strategy.
Module #5: Make: In this module you will discover how to make great content and decide which mediums and platforms are ideal for you, including podcasting, writing, video, and speaking.As a top podcaster, owner of a top blog, and owner of a very large conference, I bring unique insights to you here you won't find anywhere else.
When you finish this module, you will understand how to be a highly desirable content expert that others will seek out, how to tap other people's platforms, and best practices for content creation.
Module #6: Sync: In this module, you will understand how to build strategic relationships with your peers and competitors so you can take things to the next level.The key to Social Media Examiner's growth has been this very topic. I will share how to create highly advantageous connections and partnerships with those very people you call competitors.
I suggest you take six weeks to go through all of the modules. Here is how the course will be structured:
✅ Video and worksheet training: The training will be delivered via videos and step-by-step worksheets. Each module will contain multiple segments with their own videos and worksheets.
✅ Live with Mike: At the end of each week, you will participate in a live Q&A with me, focused on answering your questions about that week's module.
✅ Audio and transcripts: If you prefer to learn by listening or reading, we will provide audio versions and full transcripts of everything.
✅ Exclusive Facebook group: You will also have access to a private Facebook group that will be actively managed during the six weeks of the course.
✅ Lifetime access: You will have lifetime access to the course material AND the Facebook group. This means that if I enhance the materials, you will still have access.
I believe the value and possible ROI on this training is enormous. While it could easily justify a $7,000 price tag (or higher), I'm keeping it in a price range that means anyone who really wants this can make it happen: Becoming Well-Known is only $2,000 (and yes, we have a payment plan).
There's a very good chance that the next time I open enrollment for this program it will be substantially more.
Isn't it time you follow a proven roadmap, reduce your risk of failure, and get on the road to becoming well-known?
Here are some more kind words from people I've had the chance to work with:
“Mike was one of the first people to encourage me to prioritize networking and relationship building. When I first entered the marketing landscape I was very isolated from the broader community. He helped shape my entrepreneur ethos at a time when I was finding my footing. It's something I carry with me,” said Roberto Blake.
“Mike helped me see my work through a strategic lens, building on each new milestone to grow my influence and impact. His coaching and mentoring had a direct net positive effect on my business. There's no doubt that because of his advice I have become more well-known,” said Ray Edwards.
“Mike Stelzner's mentorship has been instrumental in helping me get to where I am today. I've created content to grow my brand, developed marketing plans, and spoken on stages all over the world. If you analyze what I've created, you will see his fingerprints throughout,” said Leslie Samuel.
It's Decision Time
You'll want to be the first to be notified when we open this course.
Warm Regards,
Michael Stelzner
P.S. Still not convinced? See what some well-known people have to say about my work:
“I've grown my agency and my presence online because of advice that Michael Stelzner has given me over the years. He's provided guidance and mentorship that has helped me build an audience faster and further than I ever could have on my own. From pushing me to start my podcast, to inspiring me to write my book, to helping me shape my message, even convincing me not to sell my agency during a particularly low point in my career… It's all been advice that's helped me develop the platform and the reach I enjoy today,” said Rich Brooks.
“To be known and mentored by Michael Stelzner is one of the highest honors within the industry. He is a ‘straight-shooter' who equally shows care and compassion through his guidance. It's been Michael's wisdom, through 1:1 dialogue, which has made a profound impact on me both professionally and personally,” said Carlos Gil.
“I'm so grateful to be able to call Mike a mentor, friend, and role model in the marketing industry. From the moment I met him, he has inspired me to be a better company leader, marketer, and educator. During one of our calls, I shared my age with him, which is something very private for me given I'm fairly young. From that moment, I felt that he genuinely wanted to help and support me however he could,” said Natasha Takahashi.