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In this video I interview Chris Brogan, author of the book Trust Agents (you can also check out his blog: chrisbrogan.com). Chris shares his advice to businesses starting with social media. The first 2 steps are listening and establishing a presence.
The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.
Here are some key takeaways from this video?
- Listening is so important. The unstructured data you get from listening gives you more than surveys. Be sure to check out his tutorial: Grow Bigger Ears.
- Establish your presence: Create passports to establish a presence. Go where the people’s voice is rather than drive traffic to your site.
- Monitor sales marketing and content marketing that drives leads instead of monitoring ROI.
- Integrate social media into your customer support, sales and marketing.
- Chris’ Twitter strategy: 12 to 1 ratio: promote 12 times more stuff from other people, and it pays to mix business with pleasure on Twitter
- Chris is working one new books called Social Media 101 and and How Human Business Works and why this is important in today’s business world
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What about you? What do you think about this video interview? How does listening on social media help your business? Please share your comments below.
