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    Chris Brogan’s Tips for Social Media Success (video)

    by Michael Stelzner / November 20, 2009

    social media expert interviewIn this video I interview Chris Brogan, author of the book Trust Agents (you can also check out his blog: chrisbrogan.com). Chris shares his advice to businesses starting with social media. The first 2 steps are listening and establishing a presence.

    The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.


    Here are some key takeaways from this video?

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    1. Listening is so important. The unstructured data you get from listening gives you more than surveys. Be sure to check out his tutorial: Grow Bigger Ears.
    2. Establish your presence: Create passports to establish a presence.  Go where the people’s voice is rather than drive traffic to your site.
    3. Monitor sales marketing and content marketing that drives leads instead of monitoring ROI.
    4. Integrate social media into your customer support, sales and marketing.
    5. Chris’ Twitter strategy:  12 to 1 ratio: promote 12 times more stuff from other people, and it pays to mix business with pleasure on Twitter
    6. Chris is working one new books called Social Media 101 and and How Human Business Works and why this is important in today’s business world

    What about you? What do you think about this video interview? How does listening on social media help your business? Please share your comments below.

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    Tags: Social Media Strategy

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing World conference. He's host of the Social Media Marketing Podcast and he's founder of the AI Business Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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