Discover How to Use Web3 Strategy for More Revenue, Greater Loyalty, and a Competitive Edge
You’ll discover the latest Web3 tactics and strategies to improve your business
Want to understand how to get started in Web3 or develop Web3 strategy—and confidently secure your future?
The good news is that you’re not alone. 65% of your peers want to learn more about Web3 and believe it will be a big part of their future, according to our research.
If the last few years have taught us anything, it’s that you’ve got to embrace change to get ahead. Now is the time to transfer your skills to Web3.
If you truly want to take your Web3 know-how to the next level, keep reading. You CAN do this—with the right direction, and we’re here to help.
Understanding This New Era of Internet Innovation
If you work for a business, are an entrepreneur, or are a creator, I want to invite you to explore this new frontier.
We’re at the front end of a massive shift that will forever change the way people do business.
My name is Michael Stelzner, host of the Crypto Business podcast and founder of Social Media Examiner.
Keep reading to understand the business opportunities with Web3 or click here for event details.
First there was Web 1.0.
In the mid-to-late 90s, the web started becoming popular. In the beginning, it was only text and photos. At the time, everyone was talking about companies like Netscape (the first web browser), Yahoo (the web’s directory), and Flickr (where people stored their photos).
I clearly remember the buzz and the overwhelming skeptics in the Web 1.0 era. No one could have imagined what the world wide web would become. Back then, no one owned the internet. Instead, it was a big mesh of interconnected computers that simply housed information.
Then There Was Web 2.0.
Around the early 2000s, we entered into a new era. If Web 1.0 was text and images, Web 2.0 was social and centralized power.
You posted what you were having for lunch on Twitter. Facebook was where you connected with long-lost friends.
And of course today, these businesses do so much more. Incredible advantages came to those who were early into Web 2.0.
But, slowly a few companies like Amazon, Google, and Facebook would become the largest, most powerful companies in the world. The truth is that these companies have become centralized sources of extreme power.
And with that much power comes a lot of problems you may be intimately familiar with: deplatforming, algorithms that shut down exposure, and so much more. If one of these platforms doesn’t like what you’re doing, they can shut you down forever.
Enter Web3—The Future Has Arrived!
We are at the early stage of the next level of internet innovation. Web3 brings ownership and decentralization. It’s best summed up in the words, “Power to the people.”
Much of Web3 is built on open and transparent protocols that live on the blockchain—a public record of transactions that are encrypted and automated. Similar to the early days of the internet, the blockchain is decentralized, meaning no one entity has control. And ownership is a new concept. Now anyone can buy, sell, and trade tokens, NFTs (non-fungible tokens), and more.
Here’s what Web3 makes possible for you:
✅ Empower your customers to easily resell your products, while smart and automated contracts ensure you still earn commissions from every transaction.
✅ Enable your most loyal fans and customers to have financial upside as your company or project grows in popularity.
✅ Securely buy, sell, and trade assets without the added expense and hassle of “middlemen.”
✅ Control your identity and personal information, yet still securely complete transactions.
✅ Conduct business in a borderless way, with people from all around the world using a common decentralized currency.
The possibilities are endless…
Business Use Cases for Web3
Just like when we were in Web 1.0, we could never have imagined what Web 2.0 would look like or make possible. It’s also true that it’s hard to imagine what Web3 could look like.
Let’s explore a few recent use cases.
Non-Fungible Tokens (NFTs)
A familiar name in social media circles, Gary Vaynerchuk, decided to launch a project called VeeFriends in May of 2021. He drew pictures of monkeys, cats, llamas, and a lot more. He published about 10,000 of these digital assets, which gave owners access to events and future NFT projects.
In about 12 days, he sold out. Because these NFTs are based on smart contracts, Gary earns a commission every time they trade hands. More than $384 million dollars have transacted in VeeFriends.
Decentralized Autonomous Organizations (DAOs)
In November 2021, Christie’s decided to auction the United States Constitution. There were only seven known copies of the original Constitution and six are held by institutions. This was the last one held by a private investor.
Using Discord, a group of people banded together and started the Constitution DAO. In only 7 days, they went from zero to collecting $40 million in cryptocurrency and persuading Sotheby’s to recognize them as a legitimate bidder.
They ended up losing the auction to a billionaire, but this opened many people’s eyes to the powerful possibilities of DAOs. It showed how cryptocurrency could enable strangers to come together behind a cause and go toe-to-toe against some of the most powerful people in the world.
Social Tokens (Also Known as Creator Coins)
Joe Pulizzi, the founder of the Content Marketing Institute, recently started an email newsletter and blog. His mission is to turn content creators into content entrepreneurs.
He started his own token, which he uses as an incentive for people to join and share his newsletter. People can buy, sell, or trade the tokens. He also allows people to purchase experiences from him using the token. To date, he has one of the most successful creator coins.
Joe integrated his coin into a Discord community. Depending on how many tokens someone holds, they get special access to exclusive discussion forums.
These examples merely scratch the surface of what’s possible with Web3.
Still not convinced? Take a look at what the titans of Web 2.0 are doing:
❇️ Eric Schmidt, the former CEO of Google, has become a strategic advisor to a crypto-based company.
❇️ Jack Dorsey, the co-founder of Twitter, recently quit Twitter to focus on Web3. He changed the name of his other company from Square to Block, a play on the word blockchain.
❇️ Facebook renamed its company Meta and said it is going all-in on the metaverse.
If they’re all-in, it’s a pretty good clue that Web3 is here to stay.
NFTs, DAOs, and social tokens each open up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace Web3.
If you need guidance, support, or even a business partner for your Web3 journey—you’re in the right place.
Attend the only event designed to help businesses stake their claim and build a new future with Web3—even if you’re new to the space.
Here’s What You’ll Discover…
If you want to take your Web3 skills to the next level, you’re in the right place.
🔥 Imagine having all the insight you need to support every Web3 decision. You’ll learn to put Web3 concepts like non-fungible tokens (NFTs) and social tokens to work while others struggle to understand the industry, placing you miles ahead of the competition.
🔥 Imagine keeping up with important trends and knowing exactly how to successfully implement the latest Web3 techniques. You’ll learn from real Web3 pioneers who’ve actually done what they’re teaching, so you can successfully develop new business models, cultivate thriving communities, and incorporate Web3 into your business with confidence.
🔥 Imagine forming relationships with people who become like family—your always-available, go-to group of peers who you can ask any question or brainstorm new ideas. Make new like-minded friends, find business partners, and trade ideas while learning how to take advantage of this new frontier.
We’ve designed a Networking Plaza so you can easily make connections that might otherwise be impossible.
🔥 Imagine creating new lines of revenue from what you learn from this event so you can launch and sell out your NFT project.
🔥 Imagine having complete confidence with every Web3 strategy and tactic you present to your boss, colleagues, or clients.
This is why we exist: We help people like you get all the information you need in one place, personally connect with Web3 pioneers, form lifetime relationships that’ll help you year-round, and gain the confidence you need to succeed.
For the past decade we’ve done this with the largest social media marketing conference in the world–Social Media Marketing World–and now we’re doing the same thing with Web3.