Category: Web3

Want to build demand for an NFT project? Wondering what you can learn from other successful NFT projects?

In this article, you’ll discover a three-step framework to create an engaged and active audience for your NFT project.

The Hallmarks of Successful NFT Projects

Right now, there are a lot of business owners watching the NFT space and Web3 but not actively participating. They’re either curious, skeptical, or a mix of the two and they’re observing before making a decision about moving into the Web3 space or launching their own NFT

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Wondering how people will interact in a decentralized, transparent world? Do you imagine a future where your business will take advantage of the blockchain?

In this article, you’ll discover why digital identity matters for Web3 and you'll learn how businesses are putting it to use.

This article was co-created by Sandy Carter and Michael Stelzner. For more about Sandy, scroll to Other Notes From This Episode at the end of this article.

How Web3 and Digital Identity Are Changing Business

Businesses of all sizes need to understand

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Curious about building customer experiences in the metaverse? Wondering how to get underway? 

In this article, you’ll discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you’ll need to succeed.

Getting Started With the Metaverse

Why the Future of the Metaverse Is Important for Businesses Today

With an expected market cap of $5 trillion within the next 3 years, 75% of adults in the developed world have expressed at least some interest in the metaverse.

This

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Want to build a strong community around a product or brand? Wondering how to use NFTs to manage access to your community?

In this article, you’ll discover how NFTs and other tokens can help you develop and gate active, loyal, and engaged communities.

What Is Token-Gating?

People appreciate being able to gather with others who value the same things.

The easier you make it for people to get together and the more secure or exclusive you make that gathering, the more likely that group will congregate and unite to achieve your intended

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Looking for real-world examples of businesses using token gating, partnering with third-party NFT projects, or creating virtual goods for the metaverse?

In this article, you’ll discover how businesses are successfully integrating Web3 into marketing and business models right now.

Why Should Businesses and Brands Consider Building in Web3?

Web3 is the next evolution of the internet and its adoption by consumers and businesses is inevitable.

The tech giants of Web2 are already moving to Web3: Facebook re-branded to Meta to promote

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Is your business looking ahead to Web3? Wondering how best to plan experiences to reach customers?

In this article, you’ll discover why marketing in Web3 requires a shift away from traditional web-based marketing models and learn how to structure a team that will lead your business forward successfully.

Why Brands and Businesses Should Pay Attention to the Metaverse and NFTs

Web3 technology, metaverse technology, and all of the things both technologies make possible …

Some people will tell you using or banking on these

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Want to grow your NFT community? Wondering how to help more people embrace Web3 projects?

In this article, you’ll discover the most common objections people new to Web3 have regarding NFTs and learn how to remove those barriers with education and community.

This article was co-created by Heather Paraday and Michael Stelzner. For more about Heather, scroll to Other Notes From This Episode at the end of this article.

Why Is Community Development Critical to NFT Project Success?

In the context of Web3 NFT (non-fungible token)

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