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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    Category: Web3

    How Brands Are Embracing Web3

    April 28, 2023

    Wondering how Web3 can drive more business and improve customer loyalty? Curious how larger brands are approaching NFTs?

    In this article, you’ll find inspiration to integrate NFTs into your business and marketing.

    Why Early Adoption of Web3 Matters to Businesses

    There’s a reason brands such as Budweiser and Johnny Walker have existed for centuries. There’s also a reason many companies on the Fortune 500 list from 10 years ago are no longer on the list.

    Digital Darwinism is real.

    Brands and marketing leaders who drive success

    Continue Reading about How Brands Are Embracing Web3 →

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    Industry Report

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    Sports and Web3: NFT Business Models

    April 21, 2023

    Curious how the blockchain will impact sports teams and their fan bases? Wondering what types of sports-related NFT business models are emerging?

    In this article, you’ll discover how sports will onboard more people to Web3.

    How Sports Can Move Fans From Web2 to Web3

    One of the things turning a lot of us off of Web3 is that so many people are trying to fit NFTs into places we don't necessarily need NFTs, at least not yet. 

    Another is the difficulty of understanding the value proposition of one NFT versus another NFT.

    But

    Continue Reading about Sports and Web3: NFT Business Models →

    Web3 and Trust: Unlocking the Next Layer of Commerce

    April 14, 2023

    Curious how the blockchain will accelerate business? Wondering what types of transactions will be possible in Web3?

    In this article, you’ll discover how trust works in Web3 and how it will unlock the future of business and commerce.

    How Web3 Solves the Web2 Trust Problem

    Web2 has presented us with great innovations and opportunities for business growth. Over time, it’s also eroded trust among creators, users, and platforms—partly because it’s so easy for bad actors to engage in unethical activity. 

    For example, music, movies,

    Continue Reading about Web3 and Trust: Unlocking the Next Layer of Commerce →

    Music and NFTs: The Launch Strategy of Violetta Zironi

    April 7, 2023

    Are you a creative person who's looking for a Web3-focused business model? Wondering how Web3 can make you less dependent on middlemen?

    In this article, you’ll discover how Violetta Zironi launched her music NFT collections.

    How NFTs Can Help Creators, Musicians, and Artists Make a Living

    Whether you’re a musician, writer, podcaster, or artist, two points make launching your creative project as an NFT collection a viable business choice: access and revenue.

    The first and arguably the most valuable is that blockchain technology

    Continue Reading about Music and NFTs: The Launch Strategy of Violetta Zironi →

    Decentralized Social Media: Farcaster and Warpcast

    March 31, 2023

    Curious about the benefits of decentralized social media? Wondering what tools and protocols to keep an eye on?

    In this article, you’ll explore decentralized social media and learn how the Farcaster protocol and Warpcast app work.

    What Are Protocols and Why Do They Matter to Web3?

    Almost everyone uses the internet every day, but not many people spend a lot of time thinking about the underlying structures that make the internet, nor do we need to. The internet simply works when we need it to.

    We don’t need to understand how the

    Continue Reading about Decentralized Social Media: Farcaster and Warpcast →

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