Category: Web3

NFT Creation: What to Consider When Starting a Project

by Michael Stelzner / September 23, 2022

Do you want to launch an NFT project? Wondering what you need to do to plan a successful project?

In this article, you’ll discover what to think about when starting an NFT project including artwork, traits, collection size, and more.

How NFTs and NFT Projects Are Shaping the Future of Business

As the internet evolves from Web2 into Web3, the way businesses interact with customers and the overall relationship between a business and its customers are changing.

Much of this shift is made possible and driven by the advent of NFT

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Digital Identity: Why It Matters in Web3

by Michael Stelzner / September 16, 2022

Wondering how people will interact in a decentralized, transparent world? Do you imagine a future where your business will take advantage of the blockchain?

In this article, you’ll discover why digital identity matters for Web3 and you'll learn how businesses are putting it to use.

This article was co-created by Sandy Carter and Michael Stelzner. For more about Sandy, scroll to Other Notes From This Episode at the end of this article.

How Web3 and Digital Identity Are Changing Business

Businesses of all sizes need to understand

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Getting Started With the Metaverse

by Michael Stelzner / September 9, 2022

Curious about building customer experiences in the metaverse? Wondering how to get underway?

In this article, you’ll discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you’ll need to succeed.

Getting Started With the Metaverse

Why the Future of the Metaverse Is Important for Businesses Today

With an expected market cap of $5 trillion within the next 3 years, 75% of adults in the developed world have expressed at least some interest in the metaverse.

This

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Community Development With Token-Gating

by Michael Stelzner / September 2, 2022

Want to build a strong community around a product or brand? Wondering how to use NFTs to manage access to your community?

In this article, you’ll discover how NFTs and other tokens can help you develop and gate active, loyal, and engaged communities.

What Is Token-Gating?

People appreciate being able to gather with others who value the same things.

The easier you make it for people to get together and the more secure or exclusive you make that gathering, the more likely that group will congregate and unite to achieve your intended

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Using NFTs for Marketing and Business

by Michael Stelzner / August 26, 2022

Are you thinking of using NFTs to make your business stand out? Interested in exploring examples of NFTs that help with your marketing?

In this article, you’ll discover how NFTs can improve the way your business interacts with customers.

How NFTs Improve Consumer Relationships and Customer Loyalty

Over time, the conversation between businesses and consumers has evolved.

Until recently, marketing was a one-way model in which businesses were broadcasting to their audience over media like billboard and television ads. Now it uses a

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