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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    Category: Web3

    Generative Art: The Art Blocks Story

    August 11, 2023

    Want to understand more about generative art? Want to learn from the founder of Art Blocks and Chromie Squiggles?

    In this article, you’ll discover what generative art is and what it means for artists and collectors.

    The Benefits of NFTs for Artists: Attribution, Provenance, and Access

    In a world where counterfeit work can cost artists and collectors money and reputation, proving the origin, authenticity, and proof of ownership of artwork is no small matter.

    Publishing artwork as NFTs on a blockchain provides an immutable,

    Continue Reading about Generative Art: The Art Blocks Story →

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    Building Web3 Projects: The Impact Theory Story With Tom Bilyeu

    August 4, 2023

    Wondering what's involved in building a Web3-based business? Want to learn from a successful entrepreneur?

    In this article, you’ll discover how Tom Bilyeu is building Impact Theory.

    Web3: The Opportunity In Scarcity and Irreversible Transactions

    Many things we value as humans have specific properties that are wrapped up in two ideas: scarcity and irreversible transactions. 

    Scarcity matters because it's used to anchor people to the idea that a specific thing, such as gold, matters and has value.

    Irreversible transactions

    Continue Reading about Building Web3 Projects: The Impact Theory Story With Tom Bilyeu →

    Is the World Ready for Web3?

    July 28, 2023

    Wondering if now is the right time to enter Web3? Looking for advice to guide you?

    In this article, you'll explore the challenges of building a Web3 business in a bear market.

    #1: The Case for Building a Business in Web3: Seeing Beyond Hyper-Financialization

    The United States Securities and Exchange Commission’s decision to sue Binance and Coinbase has created a lot of uncertainty in America, and internationally, about tokens, cryptocurrencies, and other elements of Web3. 

    Two of the main questions people have on their minds

    Continue Reading about Is the World Ready for Web3? →

    Art and NFTs: Insights From Jen Stark

    July 21, 2023

    Want to create and sell artwork as NFTs? Wondering how other artists have successfully sold their art in NFT collections?

    In this article, you’ll discover how Jen Stark creates and sells her art as NFTs.

    What NFTs Offer Artists and Creators

    The blockchain and NFTs hold a lot of promise for artists and collectors, with provenance being a leading benefit.

    Typically, when an artist sells a piece of physical work, they lose all connection with that artwork. They have no way of knowing if the painting is sold or gifted to a second

    Continue Reading about Art and NFTs: Insights From Jen Stark →

    Creating Immersive Experiences in Web3

    July 14, 2023

    Want to differentiate your business? Wondering how to give people an unforgettable Web3 experience?

    In this article, you’ll discover how to create immersive experiences in Web3.

    Immersive Experiences in Web3: Why Do The Matter and What Are They?

    The relational dynamic between newer audiences and brands has changed. Today, people want more than to watch an ad that features your product or brand. They expect to be immersed in a phenomenal experience presented by your brand. 

    In fact, Sandy Carter quotes Gartner as saying that

    Continue Reading about Creating Immersive Experiences in Web3 →

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