Category: Web3

Community Development: Lazy Lions Lessons

by Michael Stelzner / July 1, 2022

Wondering why community is so important to the success of an NFT project? Curious about using Discord and Twitter Spaces to develop NFT communities?

In this article, you’ll learn how a hugely successful NFT project set up its community and nurtures its growth, and how partnering with other NFT communities can deliver more value and utility to your members.

Why Is Community Important to NFT Projects?

An NFT project and its community are inextricably connected.

Every project is

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How Brands Can Benefit From Web3

by Michael Stelzner / June 24, 2022

Should you be working Web3 into your business? Wondering how to get started?

In this article, you’ll learn how Web3 can enhance your business and discover multiple ways you can begin to integrate Web3 into your business today.

Why Is Web3 Important for Business?

Right now, four signals point toward a very possible change in the direction of the future.

The first signal is evident when looking through the lens of topical relevance in general conversation.

If you use Google Trends to compare the online conversation around the

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The Evolution of Marketing: Community Capitalism

by Michael Stelzner / June 17, 2022

Curious how the growth of Web3 will affect marketing? Wondering how to prepare?

In this article, you’ll discover why Web3 represents a new era and what that means for marketing going forward.

The Post-Marketing Era

An evolution is an improvement upon a specific existence. It isn’t a proclamation that the previous state of that existence was bad, merely that it has outgrown its efficacy.

Web1 gave people read-only access to static content and marketers used the internet to reach consumers with one-way messaging.

Web2 introduced

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How to Build a DAO: The PizzaDAO Story

by Michael Stelzner / June 10, 2022

Are you thinking of starting a decentralized autonomous organization (DAO)? Wondering how to create and govern a DAO?

In this article, you'll discover what you need to know to start a DAO and the tools to successfully operate one.

Why Set Up a DAO?

The fundamental premise of a DAO is that it allows you to flatten ownership and distribute responsibility. It might sound counterintuitive but you almost have to work backward in setting up a DAO. You have to get it organized first—then it can be autonomous.

This social technology can

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How to Think Like a Web3 Marketer

by Michael Stelzner / June 3, 2022

Thinking about diving into Web3 for your business? Wondering how you need to shift your mindset to be successful?

In this article, you'll discover the unique benefits of Web3 for businesses, how the culture differs from what you're used to, and key ingredients to a successful project launch.

Why Businesses Should Start Paying Attention to Web3

Web3 and the technology powering it are revolutionizing nearly every industry. If you look at marketing specifically, the technology will unlock a number of new capabilities in the areas of

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