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    Category: View Points

    4 Steps to Selling With Social Media

    Are you wondering why your social media efforts aren't working?

    Social media success sometimes appears arbitrary.

    Perhaps you've wondered, "Why does company X generate leads and business from their social activity while my company wastes resources on blogs that don't get read and tweets that go unanswered?"

    Social media is so new, sometimes the path to success is unclear and it's easy to lose your way.

    If you want to demystify the experience and improve your ROI (return on investment), you need to make sure that your marketing and

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    Does Facebook Fan-Gating Hurt Facebook Engagement?

    Fan-gating or Like-gating is the practice of displaying certain content only to users who Like your Facebook page.

    It's an increasingly common practice and something I discuss with clients almost daily. But is it a good idea?
    What is Fan-Gating?
    Fan-gating is accomplished by creating two versions of a tab on your page—one that's shown to users who already Like your page and one to those who have not Liked the page.

    The non-fans are encouraged to Like in order to "unlock" the content behind the tab. Because information about whether a

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    6 Ways to Track the Impact of Social Media on Public Relations

    Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference?

    This post will focus on six metrics you can use to measure the impact of social media on public relations (PR).
    Why social media and PR?
    As news outlets continue to boost their online presence, public relations professionals have a tremendous opportunity to leverage social media outlets to enhance their outreach efforts.

    Social media networks like Twitter provide a new level of access to reporters

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    Augmented Reality: 5 Ways it Can Change Your World

    Have you heard of augmented reality? This new technology will have a profound impact on businesses. Keep reading to learn why...

    Like social media, augmented reality is a fairly new technology that is still being developed into tools that add some use or productivity to our lives.

    At this early stage, it is often found in games, but businesses are slowly adopting the technology and experimenting with it.

    If you're unaware of augmented reality, the basic definition is that it adds something to, improves, or heightens, reality.

    Here's

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    Win Free Tickets to Facebook Success Summit 2011

    **UPDATE:  We have announced our two winners. The winner of the comment/blog portion of the contest, receiving two tickets to the Facebook Success Summit is Theodore Sturos, read his comment here. The winner of the Twitter contest is Kim Isles. Thanks to everyone who participated in the event. We look forward to seeing you all in a couple of weeks!**

    Want to win a free ticket to the largest online Facebook marketing event of the year?

    Social Media Examiner has worked hard to bring you our second-annual Facebook Success Summit. It's even

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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