Social Media Examiner

Your Guide to the Marketing Jungle

  • Search
    • Social Media Marketing WorldImprove your strategy & find your next big marketing ideas!DISCOVER WHAT YOU'VE BEEN MISSING

    Category: View Points

    4 Ways Social Media Is Changing Your Relationships

    One main facet of social media is its emphasis on creating and maintaining relationships.

    All the content you create, all the following you build, each of these is designed to create and foster more intimate relationships with people, in some cases, people you might not have met any other way.

    What’s interesting is social media is changing the foundation of the ways we relate.  This article will examine how social media is changing our interpersonal psychology and what you can do about it.

    Continue Reading about 4 Ways Social Media Is Changing Your Relationships →

    Social Media Marketing

    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    3 Steps to Ethical Social Media Marketing

    Marketers know the most effective advertising is word of mouth marketing. The smartest marketers know word of mouth works best when it's credible.

    Unfortunately, trust is on the decline.   The percentage of people who view their friends as credible sources of information about a brand has fallen from 45% in 2008 to 25% in 2010, according to Edelman's 2010 Trust Barometer study.

    That's an alarming statistic for marketers wanting to tap into the power of word of mouth through social media marketing.  This article will provide three simple

    Continue Reading about 3 Steps to Ethical Social Media Marketing →

    4 Reasons You Should Avoid Social Media

    Can ANY company or organization afford NOT to be involved in social media? It's a fair question and one may argue that it's a CRITICAL question!

    Twitter, Facebook, LinkedIn, YouTube, Google Buzz, Foursquare, and others that have just joined the game—and the list goes on and on ad nauseam!

    "We already have a website and we get email. Isn't that enough?"

    The words invading our vocabulary are legion... and silly at times: blogs, fans, tweets, diggs, etc. Is this trip really necessary?

    PERHAPS NOT. Let's start by exploring why NOT to

    Continue Reading about 4 Reasons You Should Avoid Social Media →

    How to Incorporate the iPad Into Your Social Strategy

    Nobody can pump up a new product launch quite like Apple. Take a semi-rabid fan base, a celebrity CEO and products that just sparkle, and you have all the makings of something big.

    In its first month alone, the iPad had already racked up a million units sold. There's so much online chatter about it, as of this writing a Google search on the name alone generates 107 million search results. The hype and the sales are soaring.

    But what does this mean for social media and the way people use the Internet? Are there just a million new Apple toy

    Continue Reading about How to Incorporate the iPad Into Your Social Strategy →

    7 Reasons Not to Put All Your Eggs in the Twitter Basket

    Are you too Twitter-obsessed in your social media approach?

    Twitter’s role as a Magic 8 Ball for our shared culture is unrivaled, and it has almost single-handedly ushered in the era of real-time search and social customer relationship management.

    But Twitter is the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

    Don’t get me wrong. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel. 

    Continue Reading about 7 Reasons Not to Put All Your Eggs in the Twitter Basket →

    Social Media Marketing Podcast

    ai explored podcast

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

    Simply click the button below to get the free report: