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    Category: View Points

    3 Ways to Close the Gap Between Social Media and Direct Response

    Does the phrase direct marketer conjure up sleazy images? If you thought yes, you're not alone.

    Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

    So why are social media and direct response considered mutually exclusive?

    Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media "purists" when he said, "Those making the most money

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    Using Facebook Credits for Loyalty Programs and Beyond

    At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.

    At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to

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    The 3 Pillars of Social Media Readiness

    All businesses are being forced to go social. Are you facing internal conflict behind the firewall?

    This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers.

    Nor will I say that it’s time for your business to “join the conversation” and I promise not to overuse the word transparency either.

    I believe that most brands (large and small) get it.

    Friends, fans and followers are important, yes. And brands increase their social equity by engaging in two-way

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    10 Cures for Your Social Media Pains

    For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

    The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
    #1: I can’t keep track of what’s going on!
    Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 17th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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