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    Category: Tools

    How to Create Square Videos That Stand Out: 6 Useful Tools

    Want to make square videos that work on any social platform? Looking for tools to help?

    In this article, you'll discover six tools to crop, brand, and optimize square videos to perform better on Facebook, Instagram, and LinkedIn.

    Why Square Video on Social Media?
    Brands and businesses of all sizes are jumping on the video marketing bandwagon. Just head over to Facebook, Instagram, or LinkedIn and the shift toward video is apparent. But as with other forms of content marketing, if your video doesn't stand out, it's likely to get lost in

    Continue Reading about How to Create Square Videos That Stand Out: 6 Useful Tools →

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    How to Automate Personalized Video Messages via Facebook Ads

    Want to create a personal video message for each of your ad prospects? Wondering how to streamline the process?

    In this article, you'll discover how to deliver personalized video messages to qualified Facebook leads at scale.

    Why Create Personalized Video Messages?
    Sometimes it seems the days of good social media comments are in the past and all of the real conversations happen in our inboxes. Private messages and direct messages are where people meet.

    Your followers want to meet you, not just buy your stuff. But how do you get them

    Continue Reading about How to Automate Personalized Video Messages via Facebook Ads →

    Facebook Power 5 Ad Tools: What Marketers Need to Know

    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

    Continue Reading about Facebook Power 5 Ad Tools: What Marketers Need to Know →

    6 Social Media Marketing Attribution Models and Tools to Help Marketers

    Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution?

    In this article, you'll discover six attribution models and tools that can help you.

    Why Attribution Matters to Marketers
    One common challenge for marketers is performing in-depth analytics. You're most likely marketing your product or service through a variety of channels so how do you know which channels are performing well and which ones aren't?

    Is the huge influx of traffic to your site from a

    Continue Reading about 6 Social Media Marketing Attribution Models and Tools to Help Marketers →

    How to Create Personalized Content for Your Social Media Marketing

    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

    Continue Reading about How to Create Personalized Content for Your Social Media Marketing →

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