Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you're engaging with social media for your company, itâs almost second nature.
However, there are still many who are struggling to âsellâ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, âThe price of inactivity is greater than the risks of anything weâd be doing in social media.â
Letâs explore 9 ways you can make a good case for social media programs.
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