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    5 Social Media Mistakes That Hurt Your Sales

    Is social media NOT working for your company? Have you tried to show the return on investment (ROI) and it's still negative?

    If you've been using social media for a while and you're still waiting for it to deliver positive revenue, here are some tips you can employ when your social media strategies are struggling to produce.

    When you start any kind of social media activity, the ROI will probably be negative. Building revenue from social media activities takes time because you have to develop trust with your audience first.

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    10 Cures for Your Social Media Pains

    For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

    The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
    #1: I can’t keep track of what’s going on!
    Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

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    Cold Stone Transforms the Ice Cream Social With Facebook

    Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

    The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

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    How to Get the M.O.S.T. From Your Social Media Marketing

    Many small businesses and solo entrepreneurs dive into social media marketing strategies without visualizing a bigger plan. What ensues is usually far from what they had hoped. Instead of attracting more leads and sales, they end up wasting time, money and passion.

    It doesn't have to be this way.

    This problem can be easily remedied by taking time to learn from those who are already experiencing success with social media marketing and by implementing a clear, specific, actionable and measurable web marketing plan.

    In this article, I'll

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    How Connecting Your LinkedIn Contacts Builds Social Influence

    Are you wondering how to leverage your presence on LinkedIn to build social influence?

    Regularly updating your status, joining and participating in groups and answering questions is just the start.

    There are also a number of ways to build deeper relationships with your connections on LinkedIn. I'm going to ask you to shift your thinking and consider the following:

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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