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    Category: Expert Interviews

    Instagram Updates Marketers Need to Know

    Did you miss the latest Instagram changes? Wondering which new updates are important to marketers?

    In this article, we explore changes from Instagram that matter for marketers.

    This article was co-created by Natasha Pierre, Jerry Potter, and Lisa D. Jenkins. For more about Natasha, scroll to Other Notes From This Episode at the end of this article.

    #1: Instagram Content Tools

    Multi-Collaborator Instagram Collabs

    Previously, Instagram Collabs allowed two accounts to create collaborative feed posts or reels that published to both

    Continue Reading about Instagram Updates Marketers Need to Know →

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    Building Web3 Projects: The Impact Theory Story With Tom Bilyeu

    Wondering what's involved in building a Web3-based business? Want to learn from a successful entrepreneur?

    In this article, you’ll discover how Tom Bilyeu is building Impact Theory.

    Web3: The Opportunity In Scarcity and Irreversible Transactions

    Many things we value as humans have specific properties that are wrapped up in two ideas: scarcity and irreversible transactions. 

    Scarcity matters because it's used to anchor people to the idea that a specific thing, such as gold, matters and has value.

    Irreversible transactions

    Continue Reading about Building Web3 Projects: The Impact Theory Story With Tom Bilyeu →

    Video and Storytelling: How to Connect With an Audience

    Want to grow your business? Wondering how to create videos that position you as a relatable authority?

    In this article, you’ll discover how to use video to connect with your target audience.

    Why Video Storytelling Matters

    Storytelling is one of the fundamental things that makes us human. From telling stories around campfires, reading stories to our kids, watching films, following podcasts, and sharing news with friends… It's all storytelling.

    It's easier to process information when we hear it in a story, rather than a bare list of

    Continue Reading about Video and Storytelling: How to Connect With an Audience →

    Threads Updates Marketers Need to Know

    Did you miss the latest changes to Threads? Wondering which new features are important to marketers?

    In this article, we explore changes from Threads that matter to marketers.

    #1: About Threads

    Threads, the text-first app built by the Instagram team, launched on July 6, 2023 and grew to 100,000,000 users within days.

    The app is currently available in United States, the United Kingdom, Australia, New Zealand, Canada, and Japan but rolling the app out to users in the EU could take months due to requirements of the EU Digital Markets

    Continue Reading about Threads Updates Marketers Need to Know →

    Is the World Ready for Web3?

    Wondering if now is the right time to enter Web3? Looking for advice to guide you?

    In this article, you'll explore the challenges of building a Web3 business in a bear market.

    #1: The Case for Building a Business in Web3: Seeing Beyond Hyper-Financialization

    The United States Securities and Exchange Commission’s decision to sue Binance and Coinbase has created a lot of uncertainty in America, and internationally, about tokens, cryptocurrencies, and other elements of Web3. 

    Two of the main questions people have on their minds

    Continue Reading about Is the World Ready for Web3? →

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