Category: Expert Interviews

In this video I interview Kelly Thul, Director, Enterprise Internet Solutions at State Farm Insurance.  Kelly shares insights into how State Farm has over a million views on YouTube, how they communicate using YouTube, Twitter, and Facebook.

You'll learn how State Farm took advantage of a partnership to get started in social media and learn about the environment three years ago.  You'll also find useful tips for your corporate social media strategy. So be sure to read the takeaways below and leave your comments below once you've listened to

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In this video I interview Joe Pulizzi, author of Get Content, Get Customers.  Joe is an expert in the world of content.

Listen to Joe explain why you must have a content marketing strategy before you have a social media strategy. Joe connects the dots between content and social media.  Be sure to check out the takeaways below.

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Have you ever wondered how mega-corporations manage their social media initiatives?  Keep reading for a fascinating inside look at Intel Corporation's sophisticated social media initiatives.

I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.

For the last two years, Ekaterina has been part of Intel's Social Media Center of Excellence.  In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and

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