Your Guide to the Marketing Jungle
How are you measuring social media in 2015?
Do you know which metrics to watch?
Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.
In this article you'll discover findings from studies to help you determine which metrics to use to evaluate your social media efforts.
Continue Reading about Research Shows Metrics Marketers Think Matter Most →
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Are you wondering what consumers expect from brands when it comes to social media?
A series of new reports answers this very question.
Consumers have strong expectations for how brands use social channels.
In this article, you'll discover findings from studies to help you determine what consumers want to see from you on social media.
Continue Reading about New Social Media Research Shows What People Expect From Brands →
Do you want to know why it's important to maintain a Facebook presence?
Have you seen the latest research on Facebook?
Knowing how Facebook affects online marketing can improve your own efforts.
These five studies reveal how Facebook impacts online marketing and why it's here to stay.
Continue Reading about Facebook to Overtake YouTube: 5 New Research Findings →
Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!
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Your Guide to the Marketing Jungle
