Author: Stephanie Sammons

How to Build a Powerful Network Using LinkedIn

November 4, 2014

How often do you leverage your LinkedIn network?

Do you want to strategically improve and grow your connections?

In building your LinkedIn network, the more selective you are, the more valuable your network is.

In this article I'll explain how to build a smart LinkedIn network.
Why Build a Smart LinkedIn Network?
LinkedIn can give you exposure and access to important people, help you attract new prospects, keep you in front of existing clients and vendors, spark marketing or business

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How to Benefit from the LinkedIn Publishing Platform

March 18, 2014

Did you know you can publish your articles on the LinkedIn publishing platform?

Do you want to build more authority in your niche?

LinkedIn is opening up its publishing platform to all 277 million+ members!

In this article, I’ll show you how high-quality content creators and bloggers can use LinkedIn’s publishing platform to build their influence.
Why LinkedIn Publishing Platform?
I've always said you don't have to be anointed as an influencer to build online influence. It's up to you to contribute to your community, share valuable

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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results

September 11, 2013

Are you happy with how you are using LinkedIn?

LinkedIn offers companies multiple marketing opportunities, but which ones are right for your business?

In this article I'll show you five different ways to use LinkedIn to market your business.
How do you do start?
You'll want to develop a comprehensive and consistent LinkedIn marketing plan for your business to achieve long-term, sustainable success.

It doesn't matter if you're a large corporate brand or a small business, you can build a comprehensive LinkedIn marketing strategy on a

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How to Network Using LinkedIn Groups

May 15, 2013

Are you a member of a LinkedIn Group?

Do you spend time networking in LinkedIn Groups?

LinkedIn Groups are great way to build credibility and make new connections that can ultimately help grow your business.

With over 1.5 million LinkedIn Groups, it can be difficult to find relevant Groups and determine which ones might be the best for you to join. It’s also important to find Groups that are well-managed.

Unfortunately there are many LinkedIn Groups that are not well-managed, which makes the experience within these Groups less than

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5 Creative Ways to Use LinkedIn Company Pages

March 13, 2013

Does your business have a LinkedIn company page?

Have you noticed how other businesses are using LinkedIn lately?

A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things.

Here are five brands using their LinkedIn company pages creatively.

Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page.
#1: LinkedIn—Develop a Campaign
Let’s start with LinkedIn. Why not learn from the source

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5 LinkedIn Marketing Tips to Grow Your Business

January 24, 2013

Are you looking for ways to expand your business with LinkedIn?

With a recent homepage redesign, profile and company page redesigns, new mobile apps and the introduction of notifications and endorsements, engagement on LinkedIn is growing.

Understanding a few simple strategies that can help you become a smarter and more effective marketer can really boost your results over time.

Here are 5 high-impact strategies to boost your marketing results on LinkedIn.
#1: Review and Reboot Your LinkedIn Profile... Frequently
Most recently,

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5 Tips for Effectively Managing a LinkedIn Group

November 27, 2012

Are you currently managing your own LinkedIn group?

Are you considering launching a LinkedIn group?

Keep reading for five tips on how to better manage LinkedIn groups.
Why Start a LinkedIn Group?
Building a LinkedIn group around a specific cause or niche topic can provide many business benefits. You could:

Build more awareness with your target markets
Position you and/or your company as an industry thought leader
Nurture valuable industry relationships
Showcase and highlight your own thought leadership content
Generate

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5 Tips for Optimizing Your LinkedIn Company Page

October 29, 2012

Do you have a LinkedIn Company page?

Have you employed the newly designed look and features?

If you haven't created a LinkedIn Company Page, now is the time to do so.

The new layout makes it easier for people to find, follow and engage with your Company Page.

Here are the new design updates and features that you can take advantage of on your Company Page.
#1: Banner Images
Bring your Page to life! Add a banner image to the top of your LinkedIn Company Page.

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3 Ways Marketers Can Leverage the New LinkedIn

August 28, 2012

Have you noticed the changes to LinkedIn recently?

Although changes to LinkedIn are less frequent than on Facebook, they can have significant marketing implications.

Read further to find out how the recent changes to LinkedIn impact your social media marketing.
What's New With LinkedIn?
Recently the LinkedIn Homepage had a significant makeover. It's now more sleek and modern. It also feels faster with an almost instantly updated user interface.

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