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    Author: Mitt Ray

    How to Improve Your Instagram Video Ads: 5 Tips

    by Mitt Ray / June 10, 2020

    Want to do more with Instagram video ads? Wondering how to enhance your Instagram video ads?

    In this article, you'll discover five tips to create Instagram video ads that perform well in the feed.

    #1: Focus on One Goal in Your Instagram Video Ad
    Advertisers often think that to generate maximum ROI from their ads, they need to set and accomplish several goals. However, this only leads to a low conversion rate because too many goals will trigger a paradox of choice. With too many choices,

    Continue Reading about How to Improve Your Instagram Video Ads: 5 Tips →

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    5 Ways B2B Businesses Can Use Online Video

    by Mitt Ray / February 5, 2019

    Does your business need to create more videos? Looking for creative inspiration for your video content?

    In this article, you'll discover five video types to add to your social media content mix.

    Continue Reading about 5 Ways B2B Businesses Can Use Online Video →

    How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website

    by Mitt Ray / October 10, 2018

    Wondering how to split test Facebook link preview images without using Facebook ads? Looking for affordable tools to help?

    In this article, you'll learn how to use three tools to create, test, and optimize blog post images for better performance in the Facebook news feed.

    Continue Reading about How to Split Test Facebook Link Preview Images for More Organic Traffic to Your Website →

    Useful Tools to Analyze Your Twitter Marketing and Content

    by Mitt Ray / August 23, 2018

    When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content?

    In this article, you'll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content your audience values most.

    Continue Reading about Useful Tools to Analyze Your Twitter Marketing and Content →

    How to Move Your Social Traffic Into a Sales Funnel

    by Mitt Ray / May 16, 2018

    Want more conversions from your organic social media traffic?

    Wondering how to set up a sales funnel for your social media visitors?

    In this article, you'll learn how to convert more social media visitors using a sales funnel.

    Continue Reading about How to Move Your Social Traffic Into a Sales Funnel →

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