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  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    Author: Michael Stelzner

    How to Use Facebook Places and Facebook Deals for Local Business

    August 16, 2011

    Welcome to Social Media Examiner TV with your host Mari Smith. In this episode, Mari examines Facebook marketing for local businesses.

    Mari explains how Facebook Places and Deals work, why you should pay attention to them and how you can use them to grow your local business.

    Share your feedback and see the show notes!

    https://www.youtube.com/watch?v=nkAgiv6EE-g

    Continue Reading about How to Use Facebook Places and Facebook Deals for Local Business →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    Social Media and Search Engine Optimization: Why They Work Together

    August 12, 2011

    In this video I interview Brian Clark , CEO of Copyblogger Media.

    Brian talks about how social media and search engine optimization (SEO) go well together.

    You'll find out why smart SEO pros participate in social media and how social media can send traffic to your website and improve your website ranking.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about Social Media and Search Engine Optimization: Why They Work Together →

    How SAP Uses Communities to Connect With Customers

    August 5, 2011

    In this video I interview Mark Yolton, senior vice president of the SAP Community Network.

    Mark shares how SAP's community of 2 million members from 200 countries is organized around business roles (such as developers, IT professionals and business process experts) to better engage with customers.

    You'll find out how SAP puts together content focused on specific needs to build their community. Listen to the tips to learn how you can get customers to participate in your community.

    Be sure to check out the takeaways below after you watch

    Continue Reading about How SAP Uses Communities to Connect With Customers →

    How Wells Fargo Tracks Twitter Interactions

    July 29, 2011

    In this video I interview Kimarie Matthews, vice president of social web for Wells Fargo.

    Kimarie shares how Wells Fargo uses Twitter to improve customer support. You'll also discover how she documents Twitter interactions to monitor customer sentiment and uses the data to develop a business case for social media investment.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How Wells Fargo Tracks Twitter Interactions →

    Top 7 Reasons Blogs Fail and What to Do About It

    July 22, 2011

    Why do some blogs thrive and others fail? Do you blog? Have you been working hard to build a loyal following for your business, but it's just not happening for you?

    The good news is you're not alone. Most blogs don't get the traffic or the attention they desire.

    What follows are the top mistakes made by bloggers (and how to fix them).
    Mistake #1: It's all about you
    When I first started blogging, this discovery surprised me: Nobody gives a hoot about my products, my services or me. This also means most people don't care about you, your

    Continue Reading about Top 7 Reasons Blogs Fail and What to Do About It →

    Social Media Marketing Podcast

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