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    Author: Michael Stelzner

    Reaching Millions With Twitter: The Whole Foods Story

    Have you ever wondered how a business handles more than a million Twitter fans? Want the inside scoop from the largest retailer on Twitter?

    Even if you're a small business, there's some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods' acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people.

    If you're not

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    Top 10 Social Media Blogs – The 2010 Winners

    Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further...

    Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner's Top 10 Social Media Blogs for 2010.

    If you're looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

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    How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)

    In this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.

    Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.

    In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.

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    The Dark Side of Blogging Fame (a Wendy Piersall Interview)

    In this video I interview Wendy Piersall of WendyPiersall.com.  Wendy's had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.

    Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.

    Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission's ruling on blogging financial disclosures.  Listen to hear the whole

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    Social Media Marketing Podcast

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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