Author: Michael Stelzner

Google+ and What it Means for Your Business

November 25, 2011

I interviewed Jesse Stay, author of the brand-new book Google+ for Dummies, Portable Edition. Jesse has also written three more books about Facebook, including Facebook Application Development for Dummies.

In this interview we talked about Google+, why it's different and what it means to businesses. We also talked about the mobile side of Google+, where Google might be headed and much more.

Mike: Jesse, let's start with why Google+? What makes it unique? Why should people consider it when they've already got Facebook accounts and Twitter

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How to Connect With Local Customers Via Facebook

November 11, 2011

In this video I interview Dennis Yu, CEO of BlitzMetrics, an agency that does Facebook advertising for businesses with a local presence.

Dennis shares tips on how to set up a successful Facebook strategy for local businesses.

Be sure to check out the takeaways below after you watch the video.

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Fan Fiction and Social Media: Lessons From the Trenches

October 28, 2011

In this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.

Carri is better known for her role tweeting as Peggy Olson, a fictional character on AMC's Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

Be sure to check out the takeaways below after you watch the video.

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The New Relationship Marketing: Wisdom From Mari Smith

October 25, 2011

Recently I interviewed my very good friend Mari Smith, the "Queen of Facebook." She's coauthored the most popular book on Facebook called Facebook Marketing: An Hour a Day and has an exciting new book on relationship marketing.

You've also seen her outstanding articles on Social Media Examiner pretty much since our inception, and she's also the anchor of Social Media Examiner TV.

She now has a brand-new hot book out called, The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.

Catch

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How Content Marketing Builds Trusted Relationships

October 21, 2011

In this video I interview C.C. Chapman, co-author of Content Rules.

C.C. explains why content marketing is important for businesses and the role it plays in building trusted relationships. He also shares how businesses can create stories to connect with customers.

Be sure to check out the takeaways below after you watch the video.

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