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  • Social Media Marketing WorldImprove your strategy, find your next big marketing idea...DISCOVER WHAT YOU'VE BEEN MISSING

    Author: Michael Stelzner

    Why Relationship Marketing is Important for Businesses

    March 23, 2012

    In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.

    Mari shares how relationships have evolved and why businesses need to focus on P2P (people to people) marketing today.  You'll also discover the story of how Mari came to Facebook marketing and pick up some useful social media marketing tips.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about Why Relationship Marketing is Important for Businesses →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!


    How Social Login Enhances Websites

    March 22, 2012

    Do you manage a site that encourages people to create user accounts?

    Are you looking for an easy way to tap the power of Facebook, Twitter or LinkedIn to quickly create user identities?

    If so, keep reading for my review of a social service that we used to quickly build up members of our Networking Clubs.
    Why Social Login?
    Once people login to their favorite social network, they generally don't log out. Most people have a social account with one of the major social networks.  This means their photograph and contact details are already

    Continue Reading about How Social Login Enhances Websites →

    Why Major Marketers Are Moving to Google+

    March 16, 2012

    You have likely heard the buzz about Google+ for some time.

    Perhaps you're wondering why so many marketing professionals are focusing heavily on the new social network.

    In this article, I sit down with Guy Kawasaki, the original Macintosh evangelist. You'll discover why 99% of his efforts are now focused on Google+.

    Guy reveals his Google+ strategy and talks about his new book, What the Plus! Google+ for the Rest of Us. And it's very different than his other books. It reveals extensive details about how to benefit from Google+.

    Continue Reading about Why Major Marketers Are Moving to Google+ →

    How Content Can Spur Change for Businesses

    March 9, 2012

    In this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.

    Mitch shares insights into how content has changed the way we do business.

    He also gives you insights into the questions to ask to find the right marketing strategy for your business today.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How Content Can Spur Change for Businesses →

    Why Community Is Essential to Business

    March 2, 2012

    In this video I interview Liz Strauss, founder and business strategist at SOBCon.

    Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop your business.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about Why Community Is Essential to Business →

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    Social Marketing Trends

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