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    Author: Michael Brito

    The 3 Pillars of Social Media Readiness

    by Michael Brito / November 29, 2010

    All businesses are being forced to go social. Are you facing internal conflict behind the firewall?

    This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers.

    Nor will I say that it’s time for your business to “join the conversation” and I promise not to overuse the word transparency either.

    I believe that most brands (large and small) get it.

    Friends, fans and followers are important, yes. And brands increase

    Continue Reading about The 3 Pillars of Social Media Readiness →

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    5 Twitter Tips for Building Your Business

    by Michael Brito / April 15, 2010

    Twitter is a great tool for conversations, building community, finding brand advocates and reading the latest news. That’s why celebrities, athletes, your competitors—and hopefully you—are on Twitter.

    The growth and usage of Twitter is not surprising. Compete.com estimates approximately 21 million unique monthly visitors, and a quick search on Twitter yields a variety of conversations from music, sports, politics, events and products.

    Continue Reading about 5 Twitter Tips for Building Your Business →

    3 Tips for Managing a Social Media Community

    by Michael Brito / March 1, 2010

    Are you trying to build a community for your company or brand?  Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?

    This article reveals three important tips you need to know to help build and manage communities.
    What Is Community Management?
    Previously I wrote examined the different roles for those who work with social media in business.   Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here's how I define community manager:

    Continue Reading about 3 Tips for Managing a Social Media Community →

    Is Real-Time Search Good for Businesses?

    by Michael Brito / January 28, 2010

    Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.

    With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next.  Ziff Davis featured this blog post a while back.  It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.

    Continue Reading about Is Real-Time Search Good for Businesses? →

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