Wondering if you're paying too much to acquire Facebook and Instagram customers? Do you know how much a single customer is worth to your business?
In this article, you'll discover three ways to find your customer lifetime value (LTV) and learn how LTV can inform your marketing efforts.
How Establishing Customer Lifetime Value Improves Marketing Decisions
Your customer LTV is how much the average customer is worth to your business in the lifetime of their relationship with you. Lifetime,