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    Author: Marcus Ho

    How to Use Short Videos to Turn Prospects Into Customers

    by Marcus Ho / January 22, 2020

    Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing?

    In this article, you'll learn how to create short, cost-effective videos to help convince people to purchase your product or service.

    Why Use Short, Fact-Based Video?
    According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. This indicates that video is a great option for small

    Continue Reading about How to Use Short Videos to Turn Prospects Into Customers →

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    WeChat for Business: What Marketers Need to Know

    by Marcus Ho / June 11, 2019

    Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat?

    In this article, you'll discover how WeChat's features can help you market your business.

    Why Marketers Should Consider WeChat
    Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? Whether you want to enter the China market or reach out to Chinese tourists (who are considered the biggest spenders in the world), the most effective tactic is to adopt the region's most

    Continue Reading about WeChat for Business: What Marketers Need to Know →

    How to Monitor Your Social Media Mentions: 5 Listening Tools

    by Marcus Ho / January 17, 2019

    Need help monitoring your company's mentions on social media? Looking for tools to simplify the process?

    In this article, you'll discover five social media monitoring tools to help you better engage online.

    Continue Reading about How to Monitor Your Social Media Mentions: 5 Listening Tools →

    How to Use Quizzes in Facebook Lead Ads

    by Marcus Ho / January 7, 2019

    Want more engagement for your Facebook lead ads? Have you tried adding a quiz?

    In this article, you'll learn how to add a social media quiz to your Facebook ads.

    Continue Reading about How to Use Quizzes in Facebook Lead Ads →

    How to Create an Online Quiz for Social Media

    by Marcus Ho / December 4, 2018

    Want a fun way to learn more about your audience and customers? Have you considered running your own online quiz?

    In this article, you'll discover two tools to design and publish a customized personality quiz on social media.

    Continue Reading about How to Create an Online Quiz for Social Media →

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