Author: Luke Summerfield

Are you planning a social media campaign?

Do you wonder why some marketing campaigns are more successful than others?

The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation.

In this article I'll share the concepts ALS used to achieve overwhelming success and how you can use them.

#1: Appeal to Indirect Public Commitment
We are more likely to act on and complete a task when we promise ourselves we'll do it. The obligation is amplified when we make a commitment

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Did you know using facts and figures instead of images can lower interaction?

Do you appeal to your audience's emotions to drive sales?

Our brains are hardwired to base decisions on emotion and familiarity.

In this article I'll show you four ways you can use behavorial triggers to get more out of your social media marketing.
Visual and Emotional Content Inspire Action
As a marketer, your job is to drive behavior in others--whether it be a click, like or purchase.

It can be a challenge to know how to inspire those actions, but a

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