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    Author: Lisa D. Jenkins

    How to Improve Your Marketing Agency’s Reputation With Live Events

    December 6, 2023

    Want to position your agency as an industry leader? Wondering how hosting a live event can help? 

    In this article, you’ll discover how producing live events can yield results for your marketing agency.

    Lessons From an Agency Owner and Conference Host   

    In the ultra-competitive world of marketing agencies, sustaining a business for more than 26 years is no small feat. However, Rich Brooks, owner of Flyte New Media in Maine, has achieved this by championing client success. His agency specializes in increasing

    Continue Reading about How to Improve Your Marketing Agency’s Reputation With Live Events →

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    Industry Report

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report!

    TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More

    December 5, 2023

    Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners?

    In this article, we explore TikTok changes that affect your marketing.

    #1: TikTok Feed

    TikTok Launches New Feed Customization Tool

    TikTok has introduced a new "Customize Feed" option that lets users provide text guidance on what content they want to see more or less of in their main "For You" feed. The tool includes a text field where users can enter requests like "show me more content from creators I

    Continue Reading about TikTok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More →

    How to Grow Your Marketing Agency: Scaling With Intention

    November 29, 2023

    Ready to bring on more clients? Wondering how to augment and allocate resources as you grow?

    In this article, you'll discover how to put the right processes and people in place to support growth.

    How to Overcome the Challenges of Growing Your Marketing Agency 

    Running a small business is filled with ups and downs, struggles and triumphs. For social media marketing agency owner Karlyn Ankrom, the journey has been one of learning, growth, and constantly working to overcome challenges.

    Karlyn fell into owning her agency almost

    Continue Reading about How to Grow Your Marketing Agency: Scaling With Intention →

    Should Your Agency Say Goodbye to Social Media

    November 22, 2023

    Are your clients questioning the value of social media? Wondering if you should reconsider offering social media services?

    In this article, you'll discover why and how an agency discontinued its social media marketing services.

    The Challenges of Social Media Marketing for Small Businesses

    Social media marketing has become an indispensable part of most marketing strategies. However, managing social media can require significant time and resources—which may not be feasible for small businesses and agencies catering to them.

    Jamie

    Continue Reading about Should Your Agency Say Goodbye to Social Media →

    Instagram Updates: Reels Tools, Ads Features, Shopping, and More

    November 21, 2023

    Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners?

    In this article, we explore Instagram changes that affect your marketing.

    #1: Instagram Reels

    New Reels Creation and Editing Tools

    Instagram is releasing new Reels editing features like undo/redo, crop, scale, rotate, zoom, and the ability to preview and rename drafts to make video creation faster and simpler.

    Marketers also have easier access to trending audio and can create memes by adding

    Continue Reading about Instagram Updates: Reels Tools, Ads Features, Shopping, and More →

    Social Media Marketing Podcast

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