Author: Laura Moore

How to Get More Instagram Followers With Collaborations

by Laura Moore / October 4, 2021

Want to grow your Instagram following? Have you considered partnering with other businesses that share your target audience?

In this article, you'll discover three ways to collaborate with others to attract a larger following on Instagram.

Find the Right Businesses to Collaborate With on Instagram
Collaborating with other businesses on Instagram is a great way to create simple but effective content to reach new audiences on the platform. The key is to find the right partners. Look for

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How to Plan a Facebook Ad Campaign for the Holidays

by Laura Moore / September 22, 2021

Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a reliable process to ensure your campaigns succeed?

In this article, you'll discover five key steps to get the best possible results from your Facebook ad campaigns during peak holiday sales periods.

#1: Optimize Your Website for Facebook Ads Traffic
The Facebook pixel is a small piece of code that allows you to track user activity on your website. The pixel is a key part of Facebook advertising because it allows you to track

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3 Ways to Build Warm Facebook Ad Audiences

by Laura Moore / July 26, 2021

Looking for new ways to build warm targeting audiences on Facebook? Want to drive more sales with your ads?

In this article, you'll learn how to use three types of Facebook ad formats to improve your results.

#1: How to Use Facebook Instant Experience Ads to Build Warm Audiences
Instant experience ads are an underutilized format that lets you create a full-screen, mobile-optimized experience for your audience, and they don't need to leave the platform to find out more about your product or service.

Instant experience ads display

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Facebook Video Ads Made Easy: 5 Ideas to Boost Sales

by Laura Moore / July 6, 2021

Are you using the power of video in your Facebook ads? Looking for an easier way to get video into your ads?

In this article, you'll find five creative solutions for designing Facebook video ads without stepping in front of a camera.

#1: Combine Product Images and a Logo Overlay to Establish Brand Recognition and Recall
You don't need to have a big budget, video editing skills, or even the confidence to talk to a camera to create effective Facebook video ads. With some planning and inspiration, any business can create scroll-stopping

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11 Facebook Ads Campaign Objectives and When to Use Them

by Laura Moore / June 8, 2021

Are you using the wrong Facebook or Instagram ad campaign objective? Could a different ad objective give you better results?

In this article, you'll discover how to choose the right Facebook and Instagram campaign objective to achieve your business goal and what to do if you started your campaign with the wrong objective.

What Is the Best Facebook Campaign Objective?
One of the biggest mistakes you can make with Facebook ads is choosing a campaign objective that doesn't align with the results you want to achieve. This puts your

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