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    Author: Laura Moore

    11 Facebook Ads Campaign Objectives and When to Use Them

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    Are you using the wrong Facebook or Instagram ad campaign objective? Could a different ad objective give you better results?

    In this article, you'll discover how to choose the right Facebook and Instagram campaign objective to achieve your business goal and what to do if you started your campaign with the wrong objective.

    What Is the Best Facebook Campaign Objective?
    One of the biggest mistakes you can make with Facebook ads is choosing a campaign objective that doesn't align with the

    Continue Reading about 11 Facebook Ads Campaign Objectives and When to Use Them →

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    7 Ways to Improve Your Facebook Engagement

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    Is your Facebook engagement falling? Want more people to comment, react, save, and share your Facebook posts?

    In this article, you'll find seven tips you can use to improve your Facebook engagement.

    Why Is Facebook Engagement so Important?
    Facebook users can engage with content in many ways on the platform and each has unique benefits for business pages. But engagement of any kind on your content sends a message to Facebook's algorithm that the content is good and might be interesting to others.

    Although the wonders of the Facebook

    Continue Reading about 7 Ways to Improve Your Facebook Engagement →

    How to Grow Your Email List With Facebook Ads

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    Want more email subscribers? Have you considered paying Facebook to help grow your list?

    In this article, you'll discover how to improve the chances that you acquire and keep email subscribers.

    Why Combine Facebook Ads With an Email Nurture Sequence?
    No matter what type of online business you run, your email list is the most important asset you have for increasing your sales.

    Relying solely on social media audiences isn't a good idea because you're depending on a third party you can't control. You're constantly battling with an

    Continue Reading about How to Grow Your Email List With Facebook Ads →

    How to Plan a Facebook Ad Campaign for the Holidays

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    Are you planning to use Facebook ads to promote your products or services this holiday season? Looking for a process to ensure your campaigns succeed?

    In this article, you'll discover five key steps to get the best results possible from your Facebook ad campaigns during the peak holiday sales periods.

    #1: Optimize Your Website for Facebook Ads Traffic
    The Facebook pixel is a small piece of code that allows you to track user activity on your website. The pixel is a key part of Facebook advertising because it allows you to track your

    Continue Reading about How to Plan a Facebook Ad Campaign for the Holidays →

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