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    Author: Lachlan Kirkwood

    How to Set Up and Measure a TikTok Influencer Marketing Campaign

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    Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok?

    In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign.

    How TikTok Influencer Campaigns Work
    While still in its infancy, TikTok has become ripe for businesses interested in partnering with influencers. With tools like the TikTok Creator Marketplace, you can easily source suitable influencer partnerships to

    Continue Reading about How to Set Up and Measure a TikTok Influencer Marketing Campaign →

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    How to Connect With Consumers on LinkedIn: 5 B2C Examples

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    Does your business sell consumer goods? Looking for alternative ways to reach your B2C customers?

    In this article, you'll discover how businesses in five B2C industries are using LinkedIn to connect with individual prospects and consumers.

    The Case for B2C Outreach on LinkedIn
    Although LinkedIn has traditionally been known as a B2B network, the platform is ripe for B2C brands looking for better ways to connect with their target audiences. LinkedIn can also be a promising alternative to Facebook for B2C brands wanting to connect

    Continue Reading about How to Connect With Consumers on LinkedIn: 5 B2C Examples →

    TikTok Analytics: What Marketers Need to Know

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    Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts?

    In this article, you'll learn more about TikTok analytics.

    #1: Switch to a TikTok Pro Account to Access TikTok Analytics
    TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. TikTok's analytics dashboard reveals insights about your overall audience and the performance of published content.

    Switching to a Pro account is easy. Start by going to your profile settings and tapping the

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