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    Author: Kristen Matthews

    How to Calculate the ROI of Influencer Marketing Campaigns

    by Kristen Matthews / July 25, 2018

    Do you run influencer marketing campaigns?

    Wondering how to determine the ROI of your efforts?

    In this article, you'll learn how to measure the results of your influencer marketing campaigns.

    Continue Reading about How to Calculate the ROI of Influencer Marketing Campaigns →

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    5 Tips for Developing Better Blogger Outreach

    by Kristen Matthews / March 19, 2014

    Are you looking for new blogger outreach tactics?

    Have you considered working with bloggers as ambassadors?

    In this article, I'll show you five ways to promote your brand through blogger outreach.
    Why Blogger Outreach?
    Marketing has evolved into P2P (person to person) instead of B2C or B2B. It's no longer about pushing your message out to people; it's about making a connection with people who will tell others about you.

    Bloggers have a distinct advantage when it comes to spreading your message. They have direct access to your target

    Continue Reading about 5 Tips for Developing Better Blogger Outreach →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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