Your Guide to the Marketing Jungle
How should business-to-business (B2B) marketers best use question-based social forums?
For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.
In this article I'll cover how B2B marketers can best approach these sites and provide eight recommendations for generating qualified leads and driving sales.
Note: The examples used all come from actual Q&A site conversations,
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Are you considering using a sweepstakes or contest for an upcoming social media marketing campaign?
Ever wonder exactly how a social sweepstakes ties in with the idea of "viral" marketing?
In this article, I'll analyze the concepts affecting a social media "viral sweepstakes" and how marketers can and (potentially) should take advantage.
What Exactly Is the Meaning of the Term Viral?
Marketers use the term viral to describe media proliferation in two different contexts.
On one hand, viral can describe "massive engagement;" i.e., when
Continue Reading about How to Create a Viral Sweepstakes With Social Media →
Are you considering mobile marketing? Wondering how mobile opt-ins differ from social opt-ins?
Keep reading to discover how mobile opt-in marketing is unique from social media marketing.
In a previous post discussing how to combine QR Codes with Facebook, I received a lot of questions about opt-ins. Given the importance consumers place on spam management across all media, and brands place on tracking digital marketing's effectiveness, understanding social and mobile marketing opt-ins is imperative.
Opt-in Marketing Defined
Traditional
Continue Reading about What Are Mobile Marketing Opt-ins and Why Are They Important? →
Are you looking to leverage the popularity of QR (Quick Response) codes with the wide-spread adoption of Facebook?
Over the past several months, QR codes have inserted themselves squarely into digital media conversation (even appearing on late-night TV).
In this article, I'll unpack how to get your QR codes to go viral on Facebook.
I'll start by walking you through the process and an example campaign, and conclude with an analytical discussion examining five need-to-know success factors.
Setting Up a Viral QR Code Campaign
Step #1:
Continue Reading about How to Combine QR Codes With the Power of Facebook →
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Your Guide to the Marketing Jungle
