People who say social media isn’t measurable aren’t looking very hard.
The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.
Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story Feedback
Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing