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    Author: Jay Baer

    6 Social Media Success Metrics You Need to Track

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    People who say social media isn’t measurable aren’t looking very hard.

    The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.

    Here are the 6 undervalued social media success metrics you should be tracking:
    #1: Daily Story Feedback
    Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital

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    3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs

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    Unless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career.

    That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming

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    3 New Ways to Use Twitter at Live Events

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    If you use Twitter, chances are you've tweeted from a live event.  But there's so much more Twitter can offer.  In this article, I'll share three secrets you've likely never heard of...

    But first, why do you attend offline events? Is it the lunch (invariably chicken and rice)? Maybe the dorky name tag? Or perhaps you’re lured to the junk contained in a $5 laptop bag made in China?

    No, no and no. You go to events and conferences for something more than a snack and some SWAG.  You go to learn something and grow your personal network.

    And

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    Four Ways to Find Out if Your Customers Are Active With Social Media

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    For many companies, the conversation has shifted from “why” or “should” we do social media, to “where” and “how” social media should be done.

    A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated, because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social web.

    At conferences, I'm often asked something along these lines: “My boss thinks none of our customers are on Facebook, but

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    4 Steps to Driving Faster Sales With Social Media Content

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    One of the key benefits of social media (that's rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.

    Yes, your prospective customers are likely confused and possibly uncertain.

    During my 15 years of website strategy and usability work (before I went all "social media" on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

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