Author: Jay Baer

6 Social Media Success Metrics You Need to Track

by Jay Baer / December 16, 2010

People who say social media isn’t measurable aren’t looking very hard.

The truth is there are dozens of viable metrics you can use to gauge the success of your social media efforts. The challenge isn’t measurability; it’s knowing which measures are meaningful.

Here are the 6 undervalued social media success metrics you should be tracking:
#1: Daily Story Feedback
Instead of just counting the number of Facebook “likes” you accrue, which signifies nothing more than digital

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3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs

by Jay Baer / October 19, 2010

Unless you can get people to click your “Like” button, your Facebook strategy will be as limp and lifeless as Matt LeBlanc’s post-Friends career.

That’s because the vast majority of consumer Facebook interactions don’t occur on your fan page, but rather in the newsfeeds of your fans. In fact, research from Jeff Widman of Facebook fan page consultancy BrandGlue (and a presenter at Facebook Success Summit) estimates that 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming

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3 New Ways to Use Twitter at Live Events

by Jay Baer / June 21, 2010

If you use Twitter, chances are you've tweeted from a live event. But there's so much more Twitter can offer. In this article, I'll share three secrets you've likely never heard of...

But first, why do you attend offline events? Is it the lunch (invariably chicken and rice)? Maybe the dorky name tag? Or perhaps you’re lured to the junk contained in a $5 laptop bag made in China?

No, no and no. You go to events and conferences for something more than a snack and some SWAG. You go to learn something and grow your personal network.

And

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