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    Author: Heidi Cohen

    How to Craft Headlines That Draw People to Your Content

    Do your headlines capture the attention of the right people?

    Need some good ideas to enhance your headlines?

    A great headline gets your audience to stop, read and share your content.

    In this article you'll discover four ways to craft stronger headlines to engage your readers.
    Why Headlines Are Critical
    Every marketer is looking for ways to get his or her content noticed on social media. This is particularly important for small businesses that lack the budget to support every piece of

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    How to Setup a Social Media Business Strategy

    Does your business have a social media strategy?

    According to research conducted by Constant Contact, over 50% of small businesses need help with social media.

    While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.

    With planning, your small business can use social media effectively.

    Here are seven steps to a social media strategy for your business.
    #1: Determine Your Business Objectives for Social Media
    How do you want to use social media to help your

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    How to Improve Your Social Media Calls to Action

    Is your audience responding to your social activities?

    Have you integrated the right calls to action into your social media strategy?

    A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take.

    Here are seven steps for crafting calls to action to get your social community to do what you’d like them to and transform your social media marketing to get the results you want.
    #1: Determine What You Want Prospects to Do
    Your call to action should encourage

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    7 Tips for Making Your Blog a Content Marketing Magnet

    Do you have a business blog?

    Are you happy with the marketing role your blog plays?

    Many businesses consider blogs "a cost of doing business," or code for "We're not sure what it does but we're afraid to stop doing it."

    In this article I will explore why and how to make your blog the hub of your content marketing plan?
    Why make your blog your content marketing hub?
    To put a slightly different spin on what Chris Brogan says, blogs are your home base; they are at the center of your content marketing system.

    Whether you're a small

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    13 Tips to Combine Photos and Social Media for Greater Exposure

    Are you looking for new ways to help your business stand out with social media?

    Are you wondering why Pinterest is so popular?

    The answer is pictures!

    Photos are the perfect social media marketing tool for small- and medium-sized businesses.
    Why Use Photos?
    Photos are eye-candy that attract and engage readers with your offering. As the Jack (or Jill) of all trades, small business owners tend to have limited budgets—and more importantly, time—to promote their business. Therefore, each marketing element must effectively drive

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