Author: AJ Wilcox

Ready to run LinkedIn ads but don't know where to start? Worried the costs are too high?

In this article, you'll learn how to properly set up LinkedIn's most cost-effective ad type: LinkedIn text ads. You'll find tips for targeting, bidding on cost per click (CPC), and more.

To learn how to set up LinkedIn text ads, read the article below for an easy-to-follow walkthrough or watch this video:

Why LinkedIn Text Ads?
Originally, when LinkedIn ads came out at the end of 2007, there

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Want to capture more leads from LinkedIn? Are you using the right ad format and conversion objective to generate leads?

In this article, you'll learn how to set up and use a lead generation form in a Sponsored Content ad campaign on LinkedIn. You'll also discover tips to optimize your lead gen form ads to collect the most relevant information from prospects, how to add custom fields to your form, and how to download or export your leads from LinkedIn.

Why Use LinkedIn Lead Gen Form Ads?
LinkedIn ads are expensive so you want to do

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Do you know which objective to choose for your LinkedIn ad campaigns? Wondering which objectives deliver the most cost-effective results?

In this article, you'll discover how to use five LinkedIn ads objectives. Learn which objective will give you the results you're after, find tips for getting the lowest cost per click or cheapest cost per conversion, and more.

LinkedIn Objective-Based Advertising
If you're used to advertising on Facebook, you'll notice that the LinkedIn objectives look very similar. LinkedIn wanted to give Facebook

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Want to guarantee your message makes it into your prospects' LinkedIn inboxes? Are you familiar with LinkedIn message ads?

In this article, you'll learn how to set up LinkedIn message ads.

What Are LinkedIn Message Ads?
With all of the other ad formats on LinkedIn, you pay only when someone clicks. But with LinkedIn message ads (formerly known as sponsored InMail), you pay just to send it to someone with no guarantee they'll see they received it, open it, or click on the link inside. Because there are so many steps between receiving

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Want to try LinkedIn advertising but don't know how to get started? Wondering which ad type you should try first?

In this article, you'll learn why LinkedIn sponsored content ads are perfect for your first campaign. You'll also find a walkthrough for setting up and launching your own ad campaign for website visits. You'll discover valuable tips for audience targeting, choosing a bid amount, and customizing ad creative and copy.

Why LinkedIn Sponsored Content Ads?
You may have heard that LinkedIn ads are expensive, and that may be true.

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