• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Media Examiner | Social Media Marketing

Your Guide to the Social Media Jungle

  • 🔥 Free Newsletter
  • ☀️ Web3 Conference
  • 🔎 Find Marketing Help
  • ⚙️ Tools
  • 🗓️ Events
  • 🎧 Shows
    • Social Media Marketing Podcast
    • Social Media Marketing Talk Show
    • Crypto Business Podcast
    • Our YouTube Channel
  • Content
    • Articles
      • Web3
      • How To
        • Instagram Marketing
        • Facebook Ads
        • Facebook Marketing
        • YouTube Marketing
        • YouTube Ads
        • LinkedIn Marketing
        • TikTok Marketing
        • Clubhouse
      • View Points
      • Expert Interviews
      • Tools
    • Video Tutorials
      • Instagram Marketing
      • Instagram Ads
      • Facebook Marketing
      • Facebook Ads
      • LinkedIn Ads
      • TikTok
      • Clubhouse
  • Sponsor
    • Podcast Sponsorship
    • Email Sponsorship
    • Event Sponsorship
  • About
    • Society
  • Search
  • Web3 Business ConferenceLearn how to put NFTs to work for your business.BIG SALE, SAVE NOW!

    How to Enhance Social Engagement for Your Website

    by Krista Bunskoek / May 27, 2014

    social media how to Do you want more social engagement on your website?

    Would you like visitors to tell their friends about you?

    In this article I’ll show you six ways to integrate social visibility into your website.

    #1: Start with Social Share Buttons

    The easier your site is to share, the more likely your visitors are to share it. Whether you want shares for a blog, an ecommerce product or a conversion landing page (such as an ebook download or a contest), code in prominent sharing options.

    social share buttons
    Social share buttons come in all shapes and sizes.

    There are many options for social share buttons on your website.

    Tips for adding social share buttons:

    • Use arrows and calls to action to draw attention to your sharing ask.
    • Test the optimal number of share buttons for your website—too many buttons can actually decrease your shares.
    • Try adding free social share buttons such as those from AddThis, ShareThis, AddToAny or Markerly.

    Now that you’ve got your share capability covered, let’s take a look at how you can use sharing and other social elements to garner social visibility for your brand.

    #2: Build From the Blog Up

    If you have a business website, you likely have a blog. A great business blog can become the social foundation of your website.

    Use it to publish sharable content written specifically for your niche demographic. Write about lifestyle, how-tos or problem-solving. Post articles with visually appealing images. Use short, bite-sized sentences to make your blog easy to skim. Add social elements like share buttons and comments.

    The more your blog connects with your readers, the more likely they are to engage with and share its content with their friends and followers.

    disqus blog comments
    Choose a reliable commenting system for your blog.

    Social Media Examiner uses the commenting platform Disqus to create a highly engaged, social community on their blog.

    Tips to make your blog social:

    • Ask questions and request comments to increase social engagement.
    • Make it easy to comment with social commenting applications like Disqus, ShareBloc or Livefyre.
    • Invite other industry influencers to guest blog.

    #3: Integrate Social Actions in Contests

    A photo contest creates visual appeal and visuals dominate socially shared content.

    Your Guide to the Future of Business

    Crypto Business Conference

    The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. But, who can you trust?

    Introducing the Crypto Business Conference; a premium event for anyone who wants to learn how to put Web3 to work for their business.

    Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneers…not finance and tech nerds. You’ll get actionable, business-building ideas from proven innovators—without all the techie jargon.

    CLAIM YOUR SEAT

    Create photo contests that are irresistibly themed to connect your brand with your market. Show the photos of all entrants to create a community of like-minded people and reinforce your brand as the community facilitator.

    Make it easy to share the contest and entries with social share buttons.

    national geographic photo contest
    Integrate social actions into contests on your website.

    National Geographic hosts annual themed photo contests and shows all entries on their website.

    Tips for making a shareable photo contest:

    • Create a branded theme to attract your target market.
    • Use incentives such as a monetary prize, unique experience or bragging rights.
    • Encourage shares by choosing the winner by votes.

    #4: Stream Social Feeds

    Cross-promote social sites on your website to generate more social followers and website viewers.

    Launch Social Projects Faster and Easier

    FindHelp Marketplace

    Looking for a content creator, campaign manager, or strategist for your social channels or a special project?

    Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.

    FIND HELP TODAY

    You can stream a Twitter, Instagram or even Pinterest feed on your site. Use the social sites that most connect with the demographic of your audience. For example, if you market to a younger than 25-year-old crowd, stream your Instagram feed. If you host webinars, stream your Twitter feed on your webinar landing page to increase followers, retweets and @mentions.

    georgi and willow pinterest stream image
    Stream your social feeds on your website.

    Georgi & Willow (a non-profit store) streams their Pinterest feed on their Friends page. They create further engagement by asking visitors to share their own photos.

    Tips for streaming social on your website:

    • Think of your demographics when choosing social platforms to share.
    • Ask website viewers to follow you on your social site too.
    • Take it further by getting customers to share their own pictures or tweets with you on your streaming pages.

    #5: Use Social Sign-in

    Social sign-ins streamline a website registration process, making it very easy for people to share their social information with you in exchange for your website offer.

    When a member signs up with their preferred social site, it makes it simple for them to share your site pages. You can even create permission-based social sharing promotions. For example, you can create a status update for your members to share with the mere click of a button.

    For marketers, most social sign-ins provide you with permission to access data from their social sites. Use this to create and deliver more highly relevant content, send targeted email campaigns and even deepen your connections with socially influential customers.

    Canva uses a social sign-in option to increase shares on Facebook.

    canva social sign in
    Social sign-in lets users connect with your site socially.

    Tips for using social sign-ins:

    • Make website membership easy, with no passwords to remember, by installing social sign-ins for exclusive access to parts of your site.
    • Give your customer the choice of which social site they prefer to use, but include an email sign up too.
    • Use social sign-in APIs like Gigya, Oneall or LoginRadius.

    #6: Capitalize on Crowdsourcing

    Crowdsourcing doesn’t have to be overly complicated. You’re basically just asking your site visitors for their opinions or input and then acting on them. It’s a brilliant method of both engaging your market and making your website interactive.

    You can crowdsource product decisions, such as what your consumer would like to buy from you next, what book cover or product label to use or even what new product they’d like to see you create.

    Use a voting contest app that includes social share buttons to encourage sharing of your crowdsource campaign.

    canva social sign in
    Include social share buttons in your voting process.

    Tips for crowdsourcing:

    • Make your request for input relevant to your target market.
    • Only use crowdsourcing if you are willing to follow through with your visitors’ votes and suggestions.
    • Use crowdsourcing, such as choosing a book cover, to enhance a book launch strategy.

    Your Turn

    These are a few examples of how you can turn your website into your own social hub and deepen your personal connection with customers. Incorporate your own versions to increase brand awareness, build long-term relationships and get more social visibility.

    What do you think? How have you brought social into your website? What successes have you had? Share your thoughts in the comments section below.

    Curious about NFTs, DAOs, and Web3?

    Crypto

    Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.

    Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.

    FOLLOW THE SHOW

    Tags: Blogging

    About the authorKrista Bunskoek

    Krista Bunskoek is a content marketer at Wishpond. Wishpond makes it easy to run social contests & promotions, make online ads, generate leads and nurture sales conversions with email automation campaigns.
    Other posts by Krista Bunskoek Âť

    Get Social Media Examiner’s Future Articles in Your Inbox!

    Get our latest articles delivered to your email inbox and get the FREE Social Media Marketing Industry Report (39 pages, 50+ charts)!

    Industry Report Cover

    Worth Exploring:

    Facebook

    Marketing Help Explore More →

    Instagram

    Marketing Help Explore More →

    YouTube

    Marketing Help Explore More →

    Linkedin

    Marketing Help Explore More →

    Facebook Ads

    Marketing Help Explore More →

    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:


    Footer

    Your Guide to the Social Media Jungle
    Copyright © 2022 Social Media ExaminerÂŽ
    All Rights Reserved. Terms of Use | Privacy Policy.

    Helpful Links

    • About us
    • Our content via email
    • Our podcasts
    • Our YouTube channel
    • Our live show
    • Our industry report
    • Sponsorship opportunities
    • Write for us…
    • RSS
    • Accessibility