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    How to Qualify Leads on LinkedIn

    Do you use LinkedIn to find potential customers? Want to make sure you’re reaching out to the right people?

    In this article, you’ll discover how to use native LinkedIn tools to research potential customers on LinkedIn.

    Why Lead Qualification Matters on LinkedIn

    For B2B marketers, LinkedIn is a key platform for lead generation. Whether you use tactics like social selling, gated content, InMail, or paid campaigns, this professional networking platform is crucial for connecting with potential customers.

    But before you send new

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    Social Media Marketing Guide for Holiday Campaigns in 2022

    Are you wondering when to plan and launch your holiday campaigns? Looking for a list of key components for your holiday marketing strategy?

    In this article, you’ll get a complete guide to planning social media marketing campaigns for the 2022 holiday season—from seven essential elements to six recommended timelines.

    Why Advance Planning Matters for Social Media Marketing Campaigns

    A successful social media campaign requires strategic planning, often months in advance. Without a roadmap, you're likely to end up with vague objectives,

    Continue Reading about Social Media Marketing Guide for Holiday Campaigns in 2022 →

    Facebook Ads Audit Guide: How to Refresh Your Ads

    Are your campaigns performing well but you think they could do more? Want to kick things up a notch without paying a ton per click?

    In this article, you'll learn six ways to improve your Facebook advertising for better results.

    #1: Carefully Increase Your Facebook Ad Budget

    Let's say you launched a lead generation campaign on Facebook. At first, the cost per lead was on the high side. But after a few days, ad delivery stabilized, the ad set left the learning phase, and the cost per lead settled comfortably into your target

    Continue Reading about Facebook Ads Audit Guide: How to Refresh Your Ads →

    Social Media Marketing Trends for 2022: Predictions From the Pros

    Want to take advantage of the latest social marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

    In this article, 21 top marketing experts share their predictions to help you prepare your marketing plans for the coming year.

    #1: Reels Contribute to Overall Instagram Marketing Success

    Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift where users are asking for more entertaining video content. This means it's critical that businesses begin

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    How to Analyze Your Marketing: Google Analytics Strategy

    Are your marketing efforts working? Wondering how to elevate your marketing?

    To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast.

    Julian is a measurement expert and founder of Measure School, a popular YouTube channel and site for data-driven marketers. His membership site is Measure Masters, and his online event, Measure Summit, is taking place in September 2020.

    You'll learn how to set up your measurement, how to analyze your data, and how

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 16th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 385,000 marketers!

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