Social Media Examiner

Your Guide to the Marketing Jungle

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    Today's Guide to the Marketing Jungle from Social Media Examiner…

    In today’s edition:

    Need Help Cutting Through the AI Noise?

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    7 Twitter Strategies for Growing a Great Following

    #1: Look for people you already know

  • Open a free web-based email account such as Gmail or Yahoo! mail (if you don't have one already).
  • Export your contact list from Outlook and import it into your new account. Your new mail service will explain how to do it, but it …

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    Social Media and Reality TV: How Mark Burnett is Leading the Way

    • How social media has a massive impact on increasing viewership on reality television.
    • Why the electronic water cooler is now social media.
    • What lies behind the fascination Americans have for reality shows.
    • 4 different blogs to cater to 4 different conversations around culture, media political and behind …

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    4 LinkedIn Tips to Help You Stand Out

    #1: Send Personalized Connection Requests

    #2: Reply When Accepting a Connection Request

    #3: Composing a Group Mailing

    • Your Opening: If you're sending an email to a group of connections, think about your greeting. How are you going to address them? I suggest you start with something like “Hi everyone” …

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    8 Social Media Metrics You Should Be Measuring

    #1: Conversion Rates

    # 2: The Control Group

    #3: Growth Rate

    #4: Marketing Campaign History

    #5 Customer Acquisition Costs

    • A person clicks on a link in one of your tweets and goes to your site and converts into a new customer.
    • A person clicks on a paid advertisement on …

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