Want to do advanced Facebook ad targeting? Looking for tools to make it easier to track custom events on Facebook?
To explore how eCommerce businesses can use advanced Facebook ad targeting, I interview Miracle Wanzo on the Social Media Marketing Podcast.
Miracle is a Facebook ads expert and co-founder of Discovery Marketing, a Facebook ads technical services agency. She's also the founder of Hip Undies, an eCommerce site for women.
Miracle explains how Facebook Custom Events parameters