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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Analyze Your Facebook Ad Funnel Using Facebook and Google Analytics

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    Do you really know which of your Facebook ads produce customers and revenue? Is Facebook telling you one thing and Google Analytics saying something different?

    In this article, you'll discover how to use Facebook and Google Analytics together to reveal how your Facebook customers engage with your funnel on their path to purchase.

    The Attribution Challenge
    One of the most common issues that online store owners and marketers face is not knowing which ads, channels, and campaigns are

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    4 Ways to Keep Instagram Stories Viewers Engaged

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    Wondering how to stop Instagram Stories viewers from skipping your content? Looking for quick tips to help?

    In this article, you'll find four easy ways to create Instagram Stories content that gives your viewers a reason to keep watching.

    #1: Give Viewers More to See in Less Time With 1-Second Video Clip Compilations
    Given the influx of ads on social media, consumers are becoming immune to branded or irrelevant content from businesses so try to make a genuine connection with your audience through your Stories content. That's crucial to

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    How to Turn More Facebook Leads Into Customers: A 5-Step Process

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    Do you use Facebook ads to generate leads? Want to convert more Facebook leads into customers?

    In this article, you'll discover five effective tips to increase the chances your Facebook leads will become customers.

    The Importance of Lead-to-Customer Conversion
    All too often, I hear people who've tried Facebook ads claim that the leads they generated were rubbish because the leads didn't end up purchasing anything.

    From my experience working with businesses, the problem usually isn't that the leads are poor. The real problem is that

    Continue Reading about How to Turn More Facebook Leads Into Customers: A 5-Step Process →

    Amazon Ads: What Marketers Need to Know

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    Do you want to know more about running ads on Amazon? Wondering what advertising options and services Amazon offers?

    To explore what marketers need to know about advertising on Amazon, I interview Brett Curry on the Social Media Marketing Podcast.

    Brett is CEO of OMG Commerce, an agency that specializes in Google and Amazon ads, and the host of the eCommerce Evolution podcast.

    Brett explains why you should consider Amazon ads and what ad types you should try. He also shares best practices for running Amazon campaigns.

    Listen to the

    Continue Reading about Amazon Ads: What Marketers Need to Know →

    How to Develop a Social Media Approval Process for Your Company

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    Do you work with a social media team? Wondering how to create a social media content approval process?

    In this article, you'll learn how to set up a workflow to manage, schedule, and publish pre-approved social media content.

    #1: Share Social Media and Brand Assets With Your Team in One Place
    Whether you're a rookie social media manager or veteran strategist, you know that having all of the information pertinent to your social media marketing is essential to your success. Collecting that information, however, can be a struggle.

    Other

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    6 Facebook Ad Mistakes Marketers Make and How to Avoid Them

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    Are you struggling to get great results from your Facebook ads? Wondering if you're making mistakes that are hurting your campaigns?

    We asked some of the industry's top Facebook advertising experts to share the mistakes they see most often and how you can avoid making them.

    #1: Optimizing Your Facebook Ads Too Often
    Most Facebook advertisers are constantly touching their ads (or "turning knobs" as I like to call it) thinking that constantly changing bids, budgets, and targets is equivalent to making faster progress. What actually

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    How to Schedule Instagram Posts on a Desktop Without Third-Party Tools

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    Ever wish you could post to Instagram directly from your desktop instead of your mobile device? Did you know Instagram is rolling out this functionality?

    In this article, you'll learn how to schedule and publish posts to Instagram via your desktop without any third-party apps.

    How to Access Creator Studio for Instagram
    Instagram still hasn't enabled posting directly from Instagram.com, but the new Creator Studio does offer the option to post and schedule both Instagram feed posts and IGTV videos.

    To get to Creator Studio, go to

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    Changes Coming From Instagram: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what marketers need to know about changes coming from Instagram and the expanded rollout of Facebook's search ad placement with special guests Jenn Herman and Amanda Robinson.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show, below. You can also hear the show as an audio podcast on

    Continue Reading about Changes Coming From Instagram: What Marketers Need to Know →

    How to Develop Superfans Who Gladly Evangelize for You

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    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

    Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

    Pat shares why

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    How to Use Memes: A Guide for Marketers

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    Looking for a fun way to engage people on social media? Have you considered using memes in your marketing?

    In this article, you'll discover how your business can use memes to engage and connect with people.

    4 Reasons to Include Memes in Your Social Media Content
    In a time when many consumers skip ads whenever they can, marketing with humor and familiar media can engage hard-to-reach consumers. For professional storytellers—digital marketers, entrepreneurs, entertainers, and creative pros—meme marketing can be an extremely low-cost way to

    Continue Reading about How to Use Memes: A Guide for Marketers →

    How to Use LinkedIn Website Demographics as a Marketing Tool

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    Want to learn more about the professional traits of your website visitors? Are you using LinkedIn's Website Demographics tool?

    In this article, you'll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website.

    Why Use LinkedIn Website Demographics?
    What marketers want is a way to understand who their website visitors are. This demographic data is generally available only when visitors convert and leave their personal information on your web forms. But what about all of the people

    Continue Reading about How to Use LinkedIn Website Demographics as a Marketing Tool →

    Facebook Ad Placements for Marketers: How to Make the Right Choices

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    Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance?

    In this article, you'll find a guide to all of Facebook's advertising placements and discover how to edit your placements to deliver the best results for your campaign.

    What Is Facebook Ad Placement?
    Facebook calls the different places in which they can show your ads placements. You set your placement at the ad set level of your campaign, and depending on your campaign objective, your ads can appear on Facebook,

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    Facebook and the FTC: What the Agreement Means for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest Mari Smith. Jeff Sieh will also be joining us to talk about Pinterest news.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

    Continue Reading about Facebook and the FTC: What the Agreement Means for Marketers →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: