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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    YouTube Video Creation: How to Easily Create Videos That Work

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    Want to do more with YouTube videos? Need an easier way to create videos that serve your business goals?

    To explore how to create videos on YouTube, I interview Diana Gladney on the Social Media Marketing Podcast.

    Diana is a YouTube expert and consultant. She's also the founder of EntreWoman TV—a YouTube channel designed to help entrepreneurs simplify the video creative process—and the host of the Video Simplified Podcast.

    You'll discover a four-block framework to quickly edit and

    Continue Reading about YouTube Video Creation: How to Easily Create Videos That Work →

    YouTube Marketing Summit

    Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers

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    Reels or TikTok? Wondering if creating Instagram Reels could work better than Instagram Stories or TikTok?

    In this article, you'll discover the pros and cons of using Instagram Reels for marketing.

    Instagram Reels: The Case for Early Adoption
    Instagram Reels offers a new way to share short video clips of up to 15 seconds inside the Instagram app.

    With this addition, Instagram now has five content placements—posts, Stories, Live, IGTV, and Reels—which might seem like a lot of content to produce if you want to maximize on your

    Continue Reading about Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers →

    3 New LinkedIn Company Page Features for Marketers

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    Is your business on LinkedIn? Are you taking advantage of all of the features on your LinkedIn company page?

    In this article, you'll discover three new LinkedIn company page features to help you prospect, market, and communicate more effectively.

    #1: Download LinkedIn Company Page Followers Details via Followers Analytics
    Businesses use LinkedIn company pages to build their brand on the platform, attract new talent, share products and services, and promote/share news and events with their staff and followers. One new feature for pages

    Continue Reading about 3 New LinkedIn Company Page Features for Marketers →

    How to Get Higher-Quality Leads From YouTube: 5 Ways

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    Wish there was a way to get high-quality leads from YouTube—without ads? Wondering how to collect contact info from people who watch your YouTube videos?

    In this article, you'll discover five ways to generate warm leads from your YouTube channel.

    Why Collect Lead Info From YouTube Video Viewers?
    Smart marketers are using YouTube to get their businesses noticed. Why? Because it's the second most actively used social platform with more than 1 million hours of content viewed every day. But what they don't realize is that building a

    Continue Reading about How to Get Higher-Quality Leads From YouTube: 5 Ways →

    YouTube for Marketing: What Marketers Need to Know

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    Wondering if YouTube can help your business? Looking for tips to generate leads and sales on YouTube?

    To explore YouTube for marketing, I interview Nick Nimmin on the Social Media Marketing Podcast.

    Nick is a YouTube expert. His YouTube channel has more than 650K subscribers and is dedicated to helping YouTube content creators thrive on the platform. He's also host of Comments Over Coffee—a podcast focused on YouTube.

    You'll learn why you should consider YouTube over Facebook and discover a system for generating leads and sales with

    Continue Reading about YouTube for Marketing: What Marketers Need to Know →

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    How to Drive Local Foot Traffic With Twitter Ads

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    Want more customers for your local business? Have you considered using Twitter to connect with customers?

    In this article, you'll discover how to use Twitter ads and organic techniques to bring more foot traffic to your local business.

    #1: How to Build a Local Audience via a Twitter Follower Campaign
    Before you reach out to potential customers on Twitter, you need to have people following your feed. It's difficult to put an exact number on how many followers your Twitter account should have. It depends on the size of your business and

    Continue Reading about How to Drive Local Foot Traffic With Twitter Ads →

    Do Sponsored Instagram Contests Really Work? A Case Study

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    Do you want more followers on Instagram? Wondering if a sponsored Instagram giveaway contest will work for you?

    In this article, you'll find key insights from a case study to help you understand the pros and cons of sponsored giveaways on Instagram.

    What Are Sponsored Instagram Giveaway Contests?
    If you're interested in running an Instagram giveaway to attract new followers, you can either host it on your own account or through an influencer's account. The latter option is referred to as a sponsored giveaway and it's gaining in

    Continue Reading about Do Sponsored Instagram Contests Really Work? A Case Study →

    How to Write Facebook Ads That Reduce the Barrier to Purchase

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    Need to move people to action? Wondering how to improve your sales with Facebook ad copy?

    In this article, you'll discover how to create Facebook and Instagram ads that generate sales.
    #1: How to Write Discount Ad Copy to Prompt Purchases

    Discounts are simple but effective. You've likely seen an ad in your Facebook news feed that says something like, "Get 10% off when you use discount code FB10."

    With new customers, a discount reduces the barrier to entry for your target audience to purchase. It also minimizes the risk associated

    Continue Reading about How to Write Facebook Ads That Reduce the Barrier to Purchase →

    TikTok for Business: Why Marketers Should Consider TikTok

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    Wondering how to use TikTok for business? Looking for proven advice that goes beyond basics?

    To dig deep into TikTok for marketing, I interview Michael Sanchez on the Social Media Marketing Podcast.

    Michael is a TikTok marketing expert who specializes in helping consumer-focused brands increase their reach and exposure on TikTok. He also founded TikTok Marketing Secrets, the world's largest Facebook group dedicated to marketing on TikTok.

    You'll learn how the TikTok algorithm evaluates and serves content, find tips to create TikTok

    Continue Reading about TikTok for Business: Why Marketers Should Consider TikTok →

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    Social Media Marketing Industry Report

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    How to Convert More Prospects on Social Media: A 5-Step Plan

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    Do you use social media to promote your consulting services? Wondering how to attract and engage prospective customers?

    In this article, you'll discover a strategic plan you can model to convert prospects into qualified leads and customers on social media.

    Why You Need an Engaging Sales Funnel on Social Media
    In the world of digital marketing, consultants and funnels should go hand in hand. With no tangible products, consultants have to communicate the benefits of their services to justify the price. They can't simply show a product

    Continue Reading about How to Convert More Prospects on Social Media: A 5-Step Plan →

    How to Enhance LinkedIn Marketing With Video

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    Want to stand out on LinkedIn? Are you taking full advantage of video on LinkedIn?

    In this article, you'll discover four underutilized opportunities to use LinkedIn video in your everyday marketing efforts.

    #1: Introduce Yourself With Video via the LinkedIn Profile Featured Section
    The Featured section for LinkedIn profiles was introduced in 2020 and is still rolling out to accounts. It's designed to showcase your professional experience and knowledge through links, articles, media, and your own posts on LinkedIn.

    This is the

    Continue Reading about How to Enhance LinkedIn Marketing With Video →

    How to Get Started With Marketing Analytics: A 5-Step Framework

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    Want to better understand if your marketing is working? Need to do more with marketing analytics?

    In this article, you'll discover a five-step framework for marketing analysis. You'll also learn how to plan and build systems that deliver key insights so you can effectively forecast and optimize your marketing efforts.

    #1: Set Up a Framework for Tracking the Right Data in Marketing Analytics
    Perhaps you've been plagued by this in your own business: You know a ton of numbers but you're not able to use them. This happens all too often in

    Continue Reading about How to Get Started With Marketing Analytics: A 5-Step Framework →

    Webinar Marketing Strategy: A Proven Path to More Sales

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    Thinking of using webinars to sell your products and services? Wondering how to promote and conduct your webinars to maximize participation and sales?

    To explore marketing with webinars, I interview Amy Porterfield on the Social Media Marketing Podcast.

    Amy, an expert on webinars and course creation, is the host of the Online Marketing Made Easy podcast. Her course is called Digital Course Academy.

    Amy shares the three-part formula she uses to convert prospects into customers via webinars and reveals behind-the-scenes secrets you can

    Continue Reading about Webinar Marketing Strategy: A Proven Path to More Sales →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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