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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial

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    Want to collect more leads using Facebook? Have you considered using the platform's built-in lead form feature?

    In this article you'll learn, step-by-step, how to set up effective Facebook lead ads. You'll discover which lead gen form options to use, how to add custom questions and fields to your form, and more.

    To learn how to create Facebook lead ads, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=zoBNPqTd900
    #1: Set

    Continue Reading about How to Create Effective Facebook Lead Ads: Step-by-Step Tutorial →

    Instagram Marketing Summit

    Using Instagram Stories During a Launch: Promotional Strategy

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    Looking for creative ways to use Instagram Stories during a launch? Wish you did more with Stories?

    To explore how to use Instagram Stories during a launch, I interview Alex Beadon on the Social Media Marketing Podcast.

    Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Project Storyline and her podcast is On Purpose With Alex Beadon.

    Alex explains how she used Instagram Stories to launch Project Storyline, and shares steps and tips you can use during your own launch or

    Continue Reading about Using Instagram Stories During a Launch: Promotional Strategy →

    How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

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    Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy?

    In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn.

    Why Encourage Employees to Share Company Content on Your LinkedIn Page?
    Getting your colleagues involved with your LinkedIn marketing, often known as employee advocacy, can deliver huge rewards for employees and company alike. As a marketing tactic, encouraging employees to share brand values

    Continue Reading about How to Encourage Employees to Share Your LinkedIn Content: 4 Tips →

    How to Set Up and Measure a TikTok Influencer Marketing Campaign

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    Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok?

    In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign.

    How TikTok Influencer Campaigns Work
    While still in its infancy, TikTok has become ripe for businesses interested in partnering with influencers. With tools like the TikTok Creator Marketplace, you can easily source suitable influencer partnerships to promote sponsored content.

    Although content on

    Continue Reading about How to Set Up and Measure a TikTok Influencer Marketing Campaign →

    How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

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    Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over?

    In this article, you'll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list.

    Why Facebook Messenger Giveaways Work for Email Signups
    Giveaways have long been used to collect email addresses from prospects. If the traditional landing page giveaway model has worked so well in the past, why should you consider moving to a Messenger bot-based giveaway?
    Increased Efficiency
    In

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    Increase your reach, create amazing engagement, and sell more with Instagram! Get online training. Sale Ends Tuesday!
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    How to Grow Your Instagram Following: Strategy for Businesses

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    Want more followers on Instagram? Wondering how to find and engage with the right people?

    To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast.

    Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He's host of the Online Business Show, a podcast that helps people start, grow, and scale their online businesses. He also founded the Online Business Association.

    Tyler shares tips for identifying and engaging with new people on Instagram, and

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    How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

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    Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences?

    In this article, you'll find four ways to optimize your Instagram ads funnel for different stages of the customer journey.

    To learn how to improve your Instagram ads funnel, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=-3N9m_jSVpQ

    Note: This article assumes you know how to set up an Instagram ad campaign. Watch this video for

    Continue Reading about How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips →

    How to Set Up Facebook Standard Events and Custom Conversions

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    Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook?

    In this article, you'll discover how to set up standard events and custom conversions to better track leads from your Facebook ads.

    To learn how to set up Facebook standard events and custom conversions, read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=nIuwuMaHZKs
    #1: Set Up Facebook Standard Events
    All tracking is made possible thanks

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    How to Convert Leads Using Instagram Stories

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    Want to add an email signup link to your Instagram stories? Wondering how to access the swipe-up feature, even without having 10K followers?

    In this article, you'll discover how to reach, warm up, and convert new leads into becoming email subscribers via Instagram Stories.

    #1: Leverage Your Followers and Tag Other Accounts to Reach a Wider Audience on Instagram
    The best way to find new leads on Instagram is through your existing audience. When a customer buys from you, Make sure that there's a clear call to action (CTA) encouraging

    Continue Reading about How to Convert Leads Using Instagram Stories →

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    How to Use Instagram as a Sales Funnel Without Ads

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    Wondering how to use Instagram for sales? Looking for ways to promote your products without using ads?

    To explore how to use Instagram as an organic sales funnel, I interview Elise Darma on the Social Media Marketing Podcast.

    Elise is an Instagram marketing expert who specializes in helping business owners scale with Instagram. Her courses are Story Vault and InstaGrowth Boss.

    You'll discover how to use Elise's Instagram Story Seasons Method to generate sales without any advertising and learn what kinds of content work best at each

    Continue Reading about How to Use Instagram as a Sales Funnel Without Ads →

    How to Use Instagram Quick Replies to Streamline Engagement

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    Do you use Instagram Direct Messages to engage with customers or followers? Want to save time spent answering the same questions over and over?

    In this article, you'll learn how to use Instagram Quick Replies for business and find out how to turn past direct messages into quick replies.

    To learn how to set up Instagram quick replies for direct messages (DMs), read the article below for an easy-to-follow walkthrough or watch this video:

    https://www.youtube.com/watch?v=3KVCONRRQIM
    What Are Instagram Quick Replies?
    Businesses love

    Continue Reading about How to Use Instagram Quick Replies to Streamline Engagement →

    8 Ways to Use the LinkedIn Mobile App for Business

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    Do you use the LinkedIn app? Wondering how to get more done for your business using the app?

    In this article, you'll discover eight ways to maximize productivity with the LinkedIn mobile app.

    #1: Get More Characters in Your LinkedIn Headline via the Mobile App
    Whenever you search for connections or view content on LinkedIn, you see each person's name, profile photo, and headline. Although updating your LinkedIn profile might be easier on desktop than mobile, there's a 120-character limit on your headline. If you want to go beyond the

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    How Facebook Delivers Ads: What Marketers Need to Know

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    Want better results from your Facebook ads? Do you understand how the Facebook ads delivery system works?

    In this article, you'll learn how the learning phase of Facebook ads affects your ads' visibility and find tools to improve ad performance.

    How Does the Facebook Ads Delivery System Work?
    The Facebook auction and algorithm were designed to keep users engaged and show them the best, most relevant ads.

    Facebook's algorithm is one of the most powerful algorithms in the world, and it's designed to show engaging, likeable posts. The

    Continue Reading about How Facebook Delivers Ads: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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