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    8 Ways to Customize Slack for Social Media Marketers

    by Nikhil Premanandan / July 18, 2016

    social media toolsDo you use Slack?

    Want to streamline communication with team members and clients?

    There are a number of third-party apps and add-ons to help you customize Slack to fit your marketing team's needs.

    In this article, you'll discover eight apps for social media marketers using Slack.

    apps and add ons to customize slack for marketing
    Discover eight apps to customize Slack for social media marketers.

    Listen to this article:

    Where to subscribe: Apple Podcast | Google Podcasts | Spotify | RSS

    #1: Monitor Your Twitter Feed

    With the Twitter integration, you can send all of the updates from your Twitter feed directly to a Slack channel. This includes direct messages, mentions, replies, and retweets.

    twitter slack integration
    When installing the Twitter app, you can choose which tweets you want to see.

    You can also monitor outgoing tweets from your Twitter account. Social media marketers can use this integration as a Twitter dashboard.

    #2: Collaborate With Team Members With Hootsuite

    Hootsuite has more than 150 app integrations, including Slack. Installing the Hootsuite Slack app lets you send a social post from your Hootsuite dashboard directly to a Slack channel.

    hootsuite slack integration
    With the Hootsuite integration, you can send a social post from your Hootsuite dashboard directly to a Slack channel.

    Note that the app doesn't allow you to send posts from your dashboard directly to a Slack user. However, through a Slack channel, the app lets you collaborate with your team and get the right response for particular social posts.

    #3: Monitor Subscribers' Social Details With Drift

    Drift is a live chat service that can be hosted on your website. It lets you chat directly with website users. While the stand-alone product is not particularly helpful for social media marketers, its Slack app is a handy tool.

    Drift's Slack integration can be connected to your MailChimp account. Once you set this up, you'll receive a notification on your Slack channel every time somebody subscribes. The notifications contain details about subscribers' social media accounts, which is handy if you want to reach out to them that way. You can then use this integration to initiate conversations with them.

    #4: Find Trending Stories With Nuzzel

    Nuzzel lets you see the most shared content from your friends' feeds and your friends' friends' feeds. This makes the content that you read very personal and reflective of the topics you're interested in. Think of it as a newspaper service that curates content based on your interests.

    Nuzzel lets you connect your Facebook and Twitter accounts. Once you do that, it shows you the most popular content in your timeline.

    nuzzel slack integration
    Nuzzel lets you connect your Facebook and Twitter accounts.

    With the Nuzzel Slack integration, you can get notifications of popular content in your niche through a Slack channel. This is helpful when you're curating content that you want to share across your social profiles.

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    Looking for something to make your life easier?

    Discover the tools we recommend to drive engagement, save you time, and boost sales across your entire marketing funnel or business.

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    nuzzel slack integration
    Receive Nuzzel notifications about popular stories in a Slack channel.

    #5: Integrate RSS Feeds

    As a social media marketer, you need to follow multiple blogs, influencers, and official news from social platforms to stay on top of industry news, and subscribing to RSS feeds will help you do that. Every time new content pops up on the blogs or sites that you follow, the RSS feeds will give you an update.

    You can integrate RSS feeds into Slack to ensure that you receive new updates. Once you subscribe to an RSS feed, Slack will automatically update the feed and post new content in a Slack channel.

    slack rss feed
    Once you add an RSS feed to Slack, you'll starting receiving updates in a Slack channel.

    #6: Send Short Video With Giphy

    GIFs are a great way to convey your thoughts or appreciation to people on social media, as they combine two crucial things: your message and a pop-culture reference, which shows a human side to your business.

    By installing Giphy on Slack, you won't have to switch platforms to search for the right GIF when you're communicating with people on Slack. For example, if you type in “/giphy im busy,” you might get a GIF like this one.

    giphy slack integration
    Giphy makes it easy to find the right GIF within Slack.

    #7: Run Polls With Open Agora

    Slack is known for team collaboration. But how many times do you see all of the communication happening in a channel? It's easy for people to start ignoring stuff unless it's directed toward them.

    If you need your team's help, polls are a great way to share opinions. It could be anything from deciding whether to run a social campaign or providing an extra six months of onsite warranty to a user.

    Open Agora provides a cool poll-taking option in Slack, which you can use to get timely opinions and views from your team.

    open agora slack integration
    Polls are a great way to gather feedback and opinions from your team.

    Bottom line, polls are worthwhile, and people typically don't ignore them.

    #8: Check Slang With Urban Dictionary

    Communication on social media is mostly informal, so it can sometimes be challenging to decipher slang or abbreviations in posts. The Urban app comes to the rescue here. When you add this app to Slack, it allows you to look up specific definitions or pop-culture references. For example, if you type in “/urban fomo,” you get the following definition.

    aviary
    Slack's Urban Dictionary integration will give you definitions for unfamiliar phrases.

    Social media marketers need to have a good understanding of the language and phrases used online. Slack's Urban Dictionary integration will help you stay up to date with new acronyms and modern slang words that are invented every day.

    In Conclusion

    Slack has seen a meteoric rise in the SaaS world, acquiring more than 2.3 million users in a short span of two years. For social media marketers, these apps are just a few ways to customize Slack and improve your experience.

    What do you think? Do you use Slack in your social media marketing? Have you installed some of the apps in this list? Are there other Slack integrations that you find useful? Please let us know in the comments below.

    Tips on eight apps social media marketers can use to customize Slack.
    Tips on eight apps social media marketers can use to customize Slack.

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    Tags: Twitter

    About the authorNikhil Premanandan

    Nikhil is currently the head of marketing at SMhack, a social media management software company. He likes to experiment with social media consistently and document his experiences in his articles.
    Other posts by Nikhil Premanandan »

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